2Pears introductions - TechPitch 4.5; Music 4.5

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2Pears events: TechPitch 4.5, Music 4.5, Music TechPitch 4.5, Pitch workshops, Startups, technology, digital media, music

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2Pears introductions - TechPitch 4.5; Music 4.5

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Attention split: working the second screen The second screen is nowadays a fact of life: few activities exist where no additional device is used simultaneously. Rather than a threat to traditional entertainment, how is it being incorporated and leveraged in the overall entertainment experience? Social messaging, a place for expressing feelings, and advertising – what are the opportunities to work with and around micro-attention by engaging audiences through participation? Speaker: Dagmar Mae – Founder, Votemo

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Global or local segmentation and reach by… …specialised content type, audience, platforms, influencers, and monetisation mechanisms. What are the different components to navigate across an ever-increasing plethora of channels and platforms? What are relevant geographical and cultural considerations? Niche or global market? Jamie Searle, Director of Distribution and Content Partnerships, Brave Bison

MME 4.5 The New Influencer Ecosystem - Jamie Searle, Brave Bison

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MME 4.5 The New Influencer Ecosystem - Lucas Poelman, Styliff

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Shaping culture - the trust and fraud issue Artists, musicians, writers, comedians or activists are the ones who shape our culture. Collaborating with creatives is a shortcut to reaching the thinkers setting the pace of trends. Trust and engagement are the currencies of influencer marketing, yet while industry-specific data and metrics are being developed, so are manipulation techniques. How to avoid untrustworthy data and metrics and outsmart fraudulent tactics? Jemima Garthwaite, Founder & Director, This Here

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MME 4.5 The New Influencer Ecosystem - Ian Shepherd, Chairman, The Business o...

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MME 4.5 The New Influencer Ecosystem - Georgia Meyer, MiDIA Research

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MME 4.5 The Influencer Ecosystem - Alex Ellis, Our Man in the Field

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MME 4.5 The Attention Economy: The competition for attention – always on…

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MME 4.5 / Music 4.5 / 2Pears

OTT services, original content, and exclusive rights The premium video streaming subscription sector is becoming increasingly dynamic, with exclusive and original content defining the overall space. But is the plethora of content increasing competition, or merely promoting a complementary environment where consumers take multiple services? David Sidebottom, Principal Analyst: Entertainment, FutureSource Consulting

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MME 4.5 The Attention Economy: Specialist survival – how to survive as a nich...

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Engagement and scale - content to reach, engage and retain fans The right sports content format for the right audience are key to successful delivery of engagement of scale. How are the content marketing strategies and tactics changing in order to achieve cut-through and reach? What is required today when launching new content or a new campaign? Christian Hurley, Head of Strategy, Ball Street Network

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MME 4.5 / Music 4.5 / 2Pears

MME 4.5 The Attention Economy - Shifting ad-funded models

MME 4.5 / Music 4.5 / 2Pears

Hessel van Oorschot: Adapting relevance – the data capture game

MME 4.5 / Music 4.5 / 2Pears

Collectivisation or fragmentation and fair negotiations? While music publishing rights licensing remains fractured, a few key services are growing increasingly important, raising the issue of fairness and transparency in negotiations between rightsholders and services. Is there a risk of rightsholders being played off against each other and might additional safeguards be needed to ensure fair negotiations? How do we ensure fair treatment of writers and other rightsholders and avoid an inequality of available information and bargaining power in licensing negotiations Peter Mason, Solicitor, Russells, previously with PPL

Peter Mason: Collectivisation or fragmentation and fair negotiations?

MME 4.5 / Music 4.5 / 2Pears

Content – niche, curated, personalised For KCRW, radio leads, and streaming follows…Does niche provide better curation and content serving than the big mainstream services? Will the big mainstream services improve their niche services with the increasing sophistication of personalisation and algorithmic recommendations supported by specialist human curators? Matt Deegan, Creative Director, Folder Media

Matt Deegan: Content – niche, curated, personalised

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Access-based business models versus ad-funded and subsidised radio The tech majors are splashing out cash for spoken word content, not just music, using content as a tool to drive their core strategy, controlling distribution channels and platforms and thereby the access to consumers. What are the tectonic changes in audio consumption, distribution and business models facing the radio industry? Which business models stack up? Mark Mulligan, Managing Director and Analyst, MIDia Research

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