Yahoo! case study final

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Yahoo! case study final

  1. 1. Hisham BinSefrah<br />Mubarak Al Wesmi<br />Mariam Al Hosany<br />MariamChookah<br />Nisrin Al Moslie<br />
  2. 2. Outline:<br />Benefits of the advertising business model<br />Limitation of the advertising business model<br />Yahoo rapid success<br />Unique features of yahoo<br />Comparison between yahoo and traditional businesses <br />Yahoo Business model, & how is it different with Google’s<br />
  3. 3. Benefits of the advertising Business Model<br />Yahoo has parlayed advertising dollars into profitability <br />Advertising revenue can be used to cover the costs of the service<br />The value of advertising business model is in its unique and easy categorization of all pages and subjects<br />
  4. 4. Limitation of the advertising business model: <br />They failed to check what kind of ads worked online.<br />Consequently, immediate success prevents them from developing other important aspects of e-business.<br />Yahoo’ worked on cutting costs, and quite often the dollars earmarked for online advertising were the most vulnerable to cuts. Eventually, the firm recognized that it needed to reduce its reliance on advertising<br />
  5. 5. Yahoo rapid success<br />Yahoorelies on advertising to make money<br />grab user’ attention to the site<br />Yahoo offers various services <br />
  6. 6. features that distinct yahoo<br />Original and unique content<br />Pages designed primarily to meet humans’ need, with search engine considerations a secondary concern. <br />Hyperlinks<br />Good web design in general<br />
  7. 7. Comparison between yahoo and traditional businesses <br />Yahoo and print publication<br />Yahoo and radio broadcasting<br />Yahoo and Television broadcasting<br />
  8. 8. Yahoo Business model <br />Yahoo’s business model differs from Google’s business model in several ways.<br />Yahoo provides diverse products and services that fall within the future four pillars:<br />Connect<br />Communicate<br />Interact<br />share and gather information.<br />
  9. 9. These pillars are the upcoming generation. <br />It will help the users connect, communicate, interact, share and gather information.<br />
  10. 10. Components of Yahoo’s Business Model<br />The core components are: <br />Content<br />Search and Marketplace<br />Community<br />Personalization<br />
  11. 11. Cont’d<br />Content is accessible <br />Includes latest news, entertainment, and sports information and they operate from the web portal www.yahoo.com<br />Search and Marketplace: Locate and display<br />Community empower users<br />Personalization: How, When, and Where <br />
  12. 12. Difference to Google business model<br />Google’s business model is advertising.<br /> Any market that attracts advertising is a target for Google. <br />Google’s business model is that Advertisers are the customers. <br />Google improve their product by improving you as an advertiser. <br />
  13. 13. Thank you for listening<br />If you have any questions you may ask<br />

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