This document discusses strategies for geo-targeted ad campaigns, including setting ads to target specific locations and audiences, excluding locations without the target audience, fixing ad radius by distance or time, adjusting bids to prioritize better locations, using location-specific keywords, predicting audience demographics by geography, targeting based on search history and past locations visited, and using location-specific landing pages and geographic events. The overall message is that geo-targeting can improve ad performance and targeting by leveraging location data.

1. Geo-Targeted Ad Campaign

2. Geography plays an important part in creating and
developing customized and targeted campaigns for
marketing. Geolocation has its own advantages. Geo-
targeting doubles the performance for all kind of
marketing methods and drives in traffic.
The geo-targeting will only improve as mobile grows and
location data becomes available and is more accurate.
Geo-targeting is a practice of delivering content to a
consumer via mobile and web using different location
information about the different individual. The location
provides deeper insights into person needs or interest
which helps in delivering great results. We at Osumare
strive to deliver the best pay per click services in
we are one of the best Google adword management
company in Pune.

3. Find the exact location of Target Audience
 Setting up specific location and venues that can be targeted
to reach specific interest groups. A targeted audience can be
focused in Stadiums on short engagement events. Depending
on the choice of action and event targeted audience can be
reached.

4. Do not include locations without a
target audience
 This can be done to reach out a very defined audience and
specific target audience. This is also more cost-effective and
way to avoid high cost on a campaign. Focusing on the right
audience and excluding un-targeted location can save money.

5. Fix Radius by distance or time around
 Geo-fencing allows setting a perimeter around a location
where ads can be delivered. Geo-fencing mainly includes
creative messages depending on the user’s location. Not only
location but the time can also be used to target a specific
audience. These are the different way to reach out to an
audience of your choice.

6. Adjust Your Bid on Ads To Prioritize Better
Locations
 Targeting specific audience also causes a loss in volume of
audience. There could be some locations where the
performance is low and the campaign cost could be more
than effective business. Raising the bid for more desirable
locations, you can increase the exposure in that area. These
are some of the tips to increase the way of optimizing
performance.

7. Use Location-Specific Keywords for
paid campaign
 Geo-targeting doesn’t generally mean you need to catch
where somebody is physically found. Shopper aim is passed
on all the time via seeking inquiries, and the area is a normally
included term. Customers regularly tight their own inquiries
by including the name of a city or locale

8. Audience prediction by Geography
 Topography can likewise be utilized to anticipate attractive
socioeconomics and data about clients around there.
Neighbourhoods can regularly be portrayed by occupants’
level of pay, age, ethnicity, training, and numerous different
socioeconomics or interests. Government officials frequently
draw region limits into zones of basic political supporters that
likewise foresee socioeconomics or regular qualities.

9. Location Intent by Search History
 Focusing on promotions utilizing look history enables
advertisers to convey area particular advertisements to
shoppers; regardless of whether the buyer’s followed area
doesn’t coordinate the physical area of where he or she was
seeking.

10. Break down Consumer Behaviour and
Preference from Past Locations Visited
 Area history of a customer gives a ton of data particular to that individual:
where they jump at the chance to shop, what they get a kick out of the
chance to purchase, how frequently they make the trek, and even how
they arrive. Acquiring this data gives awesome knowledge to an advertiser
that upgrades the capacity to target purchasers and convey pertinent,
responsive area particular promotions and data, regardless of whether the
buyer isn’t as of now around there

11. Location specific landing pages to deliver
content
 It’s imperative to focus on the correct buyers, as well as to give the most
pertinent data to them. On the off chance that you locate the correct client
who taps on your advertisement, however the point of arrival for that
promotion isn’t tweaked, that transformation could be lost. An offer
distinctive site point of arrival for each focused on the promotion that
matches the reason that client was focused on.
 Another approach to get the perfect individuals to the correct
presentation page is through geo-mindful focusing on. Your webpage or
presentation page can recognize where the client is the point at which
they tap on a flag or visit your site.

12. Using Geographic events
 Geographic events, such as a traditional holiday or other
events in a specific location can be used to target
consumers. Depending on the needs of particular location
and events ad campaign can be used to target audience.

13. THANK YOU