Not all researchers are concerned with selecting a topic to study; some are able to choose and concentrate on a research area that is interesting to them. Many researchers come to be identified with studies of specific types, such as those concerning children and media violence, newspaper readership, advertising, or communications law.

1. 
10/14/2022
1. Selection of a topic.
 Not all researchers are concerned with selecting a topic
to study; some are able to choose and concentrate on a
research area that is interesting to them. Many
researchers come to be identified with studies of specific
types, such as those concerning children and media
violence, newspaper readership, advertising, or
communications law.
 In the private sector, researchers generally do not have
the flexibility to select topics or questions to investigate.
Instead, they conduct studies to answer questions raised
by management, or they address the problems and
questions for which they are hired, as is the case with
full-service research companies.
Muhammad Awais
(facebook.com/awwaiis)

2. 
10/14/2022
 Though private research does not has the liberty to
choose the topic but they are free to choose the
methodology to solve the problem.
 Selecting a topic is a concern for many beginning
researchers. Fortunately, many sources are
available for research topics; academic journals,
periodicals, newsweeklies, and everyday
encounters provide a wealth of ideas.
Muhammad Awais
(facebook.com/awwaiis)

3. 
10/14/2022
 Professional Journals
 Academic communication journals, such as the Journal of
Broadcasting and Electronic Media, Journalism and Mass
Communication Quarterly.
 Academic journals tend to publish research that is 12 to 24
months old (due to review procedures and the backlog of
articles), the articles may provide ideas for research topics. Most
authors conclude their research by discussing problems they
encountered during the study and suggesting topics that need
further investigation.
 Other excellent sources for identifying current topics in mass
media are weekly newsletters such as Media Industry
Newsletter, and several publications from Paul Kagan and
Associates.
 Libraries.
Muhammad Awais
(facebook.com/awwaiis)

4. 
10/14/2022
Magazines and Periodicals
Times, Newsweek, Akhbar e Jahan.
These sources often provide interesting perspectives
on complex problems in communication and many
times raise interesting questions that media
researchers can pursue.
Muhammad Awais
(facebook.com/awwaiis)

5. 
10/14/2022
 Research Summaries
 Professional research organizations periodically publish
summaries that provide a close look at the major research
areas in various fields. These summaries are often useful
for obtaining information about research topics because
they survey a wide variety of studies.
 The Internet
 The Internet brings the world to a researcher’s fingertips
and must be considered whenever the goal is to find a
topic to investigate. Search engines make it easy to find
information on almost any topic. For example, assume
that you have an interest in satellite television. A search
for “satellite television” on Google produces several
millions hits.
Muhammad Awais
(facebook.com/awwaiis)

6. 
10/14/2022
 Everyday Situations
 Each day people are confronted with various types of
communication via radio, television, newspapers,
magazines, movies, personal discussions, and so on.
 Why do so many TV commercials use only video to
deliver a message when many people don’t always
watch TV— they just listen?
 Why do advertisers use specific types of messages in the
mass media?
 Layout. Nargis Fakhri
Muhammad Awais
(facebook.com/awwaiis)