2. This digipak has a clear
and coherent synergy with
the album cover, there is a
yellow text in the digipak,
with the disc and digipak.
The album cover and the
digipak also share similar
colour schemes, with the
black and white and also
with a ripped paper theme
to it. The artist also
features on both the
digipak and the album
cover.
The synergy allows for a
sense of image and
branding in the album and
when the font and colours
are the same, the
audience will recognise It
quickly.
BEAUTY BEHNIND
THE MADNESS
3. AWAKEN, MY LOVE!
This digipak does share a
similar colour scheme with
the cover for the album, a
dark blue tint with and
overall blue overlay. The
cover and the digipak work
well together and create
synergy for the album, of
course with the colour
scheme but also with the
images taken and used.
Both of them contain a
woman of African decent
wearing an art piece on
her head.
The digipak also features
special edition pieces to
add to the album, a VR
cardboard visor that allows
for the buyer to watch VR
videos.
4. PLASTIC BEACH
This digipak is also a good
example of an album’s
synergy with the rest of
the marketing, there is
clear theme and colour
scheme of the album cover
(which doesn’t actually fit
entirely with the digipak in
hindsight) but there is a
recurring theme of the
animated, or drawn in this
case, characters that is
the band’s image. Both
images of the character
with blue hair features
both on the album covers
back and the front of the
digipak.
