2. Incremental Design
• The Incremental Design flow is a
methodology for processing designs in a
hierarchical way that reuses results for
unchanging portions of a design
• The Benefits are:
– Time efficient
– Cost efficient
– Preserves design performance
3. Radical Design
• We may define design driven innovation as an
innovation where novelty of message and design
language is significant and prevalent compared
to novelty of functionality and technology.
• Successful Italian manufacturers in design-
intensive industries have demonstrated unique
capabilities to master design driven innovation.
• In particular, their innovation strategy is
punctuated by endeavors to take the lead of
competition through breakthrough changes of
product meanings, what we call radical design
driven innovations
