1. Media Terminology and Theory for your exam:
Q1: Computer game Advertising knowledge
Target Audience
Genre + Conventions : (MMORPG,
First person shooter, Platform etc)
Gameplay
Demographics
Use and Gratification theory
Industry
Interaction
Downloadable content
Online play
Budget
Production Values
Next gen consoles
Indie games developers
Character Design
Multi strand Narrative
Write you example ‘I know, I’m incredible at media’ Sentences here…
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2. Q2: Your pitch
USP unique selling point
Advertising Appeal
Marketing plan
Teaser trailer
Viral video
Direct marketing
Fanbase
Consumer generated Content
Social Media
Grassroots activity
Targeted campaign
Production house
Augmented reality game
Brand Identity
Guerilla Marketing
Magazine publishers
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3. Q3: Appealing to your audience / representations
Market research
Target Audience profile
Consumer
Demographics
Psychographics
Dyers theory of ‘utopian solutions’
Stereotypical / unstereotypical
Counter types
Archetypal
Femininity / Masculinity
Ethnicity
The Smurfette principle
Ideology
PEGI + regulation
Maslows hierarchy of needs
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4. Q4: Website / Trailer:
---- storyboard-----
Camera Angles: CU, MCU, MS, MLS,
LS , Est Shot
Camera movement: Track, Pan, Tilt,
POV, Zoom.
Audio : backing track, sound effects,
dialogue, narration
Edit: cut , fade in /out, dissolve, wipe.
----website--------
Home page
Drop down menu
Navigation bar
Video bar
Members area
Hyper links
Twittter feed
Masthead
Articles
Sketch quickly in here a very very basic outline of the website or
storyboard and annotate it with some of the terms, explaining how each
bit will attract your TAP.