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Image courtesy: letsmakegames.com, creativecow.com,
corporateleader.net
Takeaway?
Tactics commonly used in games to
Players?
encourage gameplay. This includes Badges,
Points, Leader boards, Leve...
Gamification
GAMEPLAY

Abhijeet Chavan



Abhijeet.chavan2007@gmail.com
www.behance.net/AbhijeetChavan
Content
4

 What is “Gamification”?
 Abstract
 Market size
 Key Innovators
 Game Design
 Challenges
 Success Story
What is “Gamification”?
 "Gamification is the use of game-thinking and game mechanics in non-

game context in order to e...
Abstract - playArea

Gamification solutions are
fast gaining pace in the
current engagement and
loyalty ecosystem.
Abstract – playArea (role in Business Application)
On the basis of Type of Service Customers:
• SMBs (Small and Medium Bus...
Abstract - bonusPoints
 These solutions are positioned as flexible and

user-friendly tools that are focused on enhancing...
Market size
 Gamification Market* is Estimated to Grow from

$422 Million in 2013 to $5.5 Billion in 2018
 Gamification ...
Key Innovators
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

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Alive Mobile
Badgeville
Bigdoor Media
Fantasy Sales Team
Gameffective...
Game Design


Creating the game story and plan along with its important interactive
elements is called game design.



I...
Key Elements
 Core Mechanics is the heart and soul of the game.

The rules that define the
operation of the game world th...
Story is the three-act structure
 The hero's journey is often used in a circular story form split into three acts.
Ordina...
Growth of the Character/Player


The common character growth cycle that is tied in with the Hero's Journey advises how to...
Challenges
 Creating a Compelling Storyline, balancing the inevitable tension between

your desire for control as a game ...
Success Story
MS Powerpoint Ribbon
Success Story
SAP gamified their LasVegas TechEd Conference

Ref: SAP Gamification Overview
Success Story
IBM saved millions by gamifying product manual translation and localization.
Success Story
Cisco gamified its annual sales kick-off meeting
endGame
LIFE IS A GAME,
PLAY YOUR MOVES &
DEVELOP THE STORY.

Abhijeet Chavan
Abhijeet.chavan2007@gmail.com
 www.behance....
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Gamification and-game design-shared

This presentation provides a comprehensive overview on emerging global gamification market. It also covers all the areas where the technology is being used and explores the future trends in business applications. Apart from projecting present and future trends in Gamification market, this presentation covers fundamental applications of game design and idea applications adapted from movie making concepts those used in story development practices.

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Gamification and-game design-shared

  1. 1. Image courtesy: letsmakegames.com, creativecow.com, corporateleader.net
  2. 2. Takeaway? Tactics commonly used in games to Players? encourage gameplay. This includes Badges, Points, Leader boards, Levels, Challenges, and Achievements. Strategies commonly used in game design Story? based on psychological motivations to drive behavior. Rules? Field? Strategy?
  3. 3. Gamification GAMEPLAY Abhijeet Chavan   Abhijeet.chavan2007@gmail.com www.behance.net/AbhijeetChavan
  4. 4. Content 4  What is “Gamification”?  Abstract  Market size  Key Innovators  Game Design  Challenges  Success Story
  5. 5. What is “Gamification”?  "Gamification is the use of game-thinking and game mechanics in non- game context in order to engage users and solve problems" - Wikipedia  "The infusion of game design techniques, game mechanics, and/or game style into anything" - Gartner Gamification represents the fusion of four trends: explosion of social media mobile revolution rise of big data emergence of wearable computing
  6. 6. Abstract - playArea Gamification solutions are fast gaining pace in the current engagement and loyalty ecosystem.
  7. 7. Abstract – playArea (role in Business Application) On the basis of Type of Service Customers: • SMBs (Small and Medium Businesses) • Large Enterprises On the basis of Solutions: • Gamification Platform and Service Providers • Open Source Platforms • Mobile SDKs On the basis of Applications: • • • • • • Marketing Sales Support Product Development HR Other Enterprise Departmental Applications
  8. 8. Abstract - bonusPoints  These solutions are positioned as flexible and user-friendly tools that are focused on enhancing employee motivation or customer stickiness across all applications.  Gamification solutions provide enterprise, e- commerce sites, websites or social sites with fun and competitive elements.  This concept has the potential to evolve and revolutionize workplace dynamics altogether.
  9. 9. Market size  Gamification Market* is Estimated to Grow from $422 Million in 2013 to $5.5 Billion in 2018  Gamification market industry is expected to grow at a CAGR of 5.85% between 2013-2018  The adoption of Gamification strategies in non-gaming industries has been increasing significantly.  Current penetration rate is 20% as of 2013, but an estimated figure shows 70% of global companies will manage at least one "gamified" application (innovation or marketing) by the end of 2016. * Markets and Markets(M&M)
  10. 10. Key Innovators                   Alive Mobile Badgeville Bigdoor Media Fantasy Sales Team Gameffective Gaminside Google Accenture IBM Icon Platforms Microsoft Mplifyr/Seiian Rewards Salesforce Pugpharm Cadalys Foursquare Gamify Khan Academy “Increasingly, organizations like Marriott, Deloitte, Aetna and even the Departmet of Defense are using gaming to recruit, develop and motivate employees” - Forbes
  11. 11. Game Design  Creating the game story and plan along with its important interactive elements is called game design.  It requires skills of story writing, story-telling, understanding of market trend and people preferences & creative visualisation.  Game can be designed by applying new innovative ideas and rules to a story.  Game design is a very young field, and there is still much to be discovered. The movie industry and even the advertising industry know more about invoking atmosphere and mood than any game designer out there and more important, they know how to apply their techniques effectively.
  12. 12. Key Elements  Core Mechanics is the heart and soul of the game. The rules that define the operation of the game world that make up the core mechanics of the game, or the foundations of gameplay. Core Mechanics Storytelling & Narrative Interactivity All the games tell a story. The complexity and depth of that story depends on the game. Narrative means that part of the story that is told by you, the author and designer, to the player. Ref: Crawfor, C. - Game Design. New Riders Publishing. Interactivity is the way that the player sees, hears, and acts within the game's world. The way the player plays the game. This covers a lot of diverse topics: visual, sound, user interface & everything that comes together to present the gaming experience.
  13. 13. Story is the three-act structure  The hero's journey is often used in a circular story form split into three acts. Ordinary World Return with the Reward Call to Adventure Resurrection Act 3 Refusal The Road Back Act 1 Meeting the Mentor Reward Act 2 Crossing the First Threshold Ordeal Test, Allies and Enemies Approach to the Inner Cave Ref: Rollings, A., Morris, D. - Game Architecture and Design. Xth edition. New York, New Riders Publishing.
  14. 14. Growth of the Character/Player  The common character growth cycle that is tied in with the Hero's Journey advises how to manage the growth of the hero character. The hero starts with a limited awareness of himself. Limited Awareness Mastery Increased Awareness Final Attempt Act 3 Reluctance to Change Rededication Act 1 Overcoming Consequences Act 2 Committing Big Change Experimenting Ref: Salen, K., Zimmerman, E. - Rules of Play, Game Design Fundamentals. Xth edition. New Delhi, MIT Press. Preparing
  15. 15. Challenges  Creating a Compelling Storyline, balancing the inevitable tension between your desire for control as a game designer, and the player's desire for freedom as an actor in your world.  Creating the User Experience, the effective application of communication channels & hiding complexity.  Generalities are always risky, and Misguided Assumptions about Players can result in failure of game. This is dangerous hubris (presumption). The reason for making a successful game is to engage an audience in the form of player.  Collusion is the form of cheating in interactive realtime game play. This is also the violation of rules by either or all the players involved in game. However, there is no foolproof mechanism to control the collusion happening in the game. Ref: http://www.designersnotebook.com/Books/On_Game_Design/on_game_design.htm#
  16. 16. Success Story MS Powerpoint Ribbon
  17. 17. Success Story SAP gamified their LasVegas TechEd Conference Ref: SAP Gamification Overview
  18. 18. Success Story IBM saved millions by gamifying product manual translation and localization.
  19. 19. Success Story Cisco gamified its annual sales kick-off meeting
  20. 20. endGame LIFE IS A GAME, PLAY YOUR MOVES & DEVELOP THE STORY. Abhijeet Chavan Abhijeet.chavan2007@gmail.com  www.behance.net/AbhijeetChavan 

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