An example based 'bebunking' of a major SEO myth. And how being on Page 17 of Google can be more beneficial than Page 1 of Google. Odd? I explain why....

2. BEING #1 ON
= BUSINESS
TRUE FALSE

3. Popular ChannelsPre 2012 2019
Hard to build and easy to
organically rank (SEO)
● 700 million websites globally
● 10 positions on Page 1
Easier to build and hard to
organically rank (DIY SEO)
= Pay to rank and/or PPC
● 1.9 Billion websites globally
● 3 positions on Page 1
8 Million videos watched per day 4 Billion hours watched per day
= Pay to rank
Average 20% posts served to Page
followers (reach) organically
Average 2.5% posts served to
Page followers (reach)
= Pay to be seen
Quality resulted in potential
business organically
Ad sets required to sustain posts
and get sufficient reach
= Pay to be seen
Low usage base = quality and
professional way to organically
generate business
High usage base, search & listen
features behind a ‘Paid Wall’
= Pay to use platform
Cheap and efficient way to engage
and nurture customers
Saturation, GDPR and user
‘apathy’ driving down results
= Pay for Data and Expertise

4. We can get you
to Number on
Google for
£200 per
month…
…but won’t
mention that
doesn’t
necessarily
mean more
business

6. #No.1 On
Google
Woo Hoo?
Being No.1 On Google

7. U-Oh!
Brand Terms
= not ”SEO”
Number 1 On
Google BUT
No Traffic / Clicks

8. Real Results!
Brand
Terms
= not
”SEO”

9. Great Results!
And yet web
visitors!
Highest Position =
13.1

10. Knowledge Is POWER
(and more effective)

11. Insight based SEO and PPC strategies
Driven by your KPIs
To maximise your marketing investment ROI
Analysis & reporting to inform your marketing…before, during,
after, ongoing….
Stop, Start, Continue methodology
Minimising your risk of burning significant budget
WHY OUR BUSINESS IS DIFFERENT
Full Service Agency | Transparent | KPI Focussed Advice
Let’s Talk!
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✓

12. Let’s Talk!
https://calendly.com/markseanelliott/letstalk
Contact@Sparks4Growth.com
LinkedIn MarkSeanElliott