presents	
  

STARTUP	
  TOOLBOX	
  
NewsCred	
  HQ	
  |	
  November	
  19,	
  2013	
  |Banani,	
  Dhaka	
  
LET’S	
  DO	
  THE	
  WAVE!	
  
Agenda	
  
Welcome	
  &	
  Overview	
  of	
  Startup	
  Tools	
  
Nash	
  Islam,	
  CEO,	
  G&R	
  Ad	
  Network	
  
	
  
...
Welcome	
  	
  
&	
  Overview	
  of	
  Startup	
  Tools	
  
Nash	
  Islam	
  
CEO,	
  G&R	
  Ad	
  Network	
  
What’s	
  Happening	
  This	
  Week	
  
Mon,	
  Nov	
  17	
  
StartupBashBD	
  Kick-­‐off	
  	
  

Fri,	
  Nov	
  21	
  
Mu...
Startup	
  Toolbox	
  is	
  about	
  sharing	
  the	
  tools	
  
that	
  entrepreneurs	
  can	
  use	
  to	
  build	
  and...
ASK	
  a	
  quesNon	
  
	
  
WIN	
  a	
  prize!	
  
Share	
  on	
  Social	
  Media!!	
  
	
  
Post	
  pics	
  &	
  tag	
  others	
  
	
  
#startupbashBD	
  
#GEW2013	
  
Startup	
  Tools:	
  
Get	
  Sh*t	
  Done!	
  
Get Deeper with the Obvious
Do It Yourself
Manage Projects
Virtual Meetings
Collaborate Online
Note Taking
Case Study:
GBG	
  Dhaka’s	
  Tools:	
  
GDrive
GDocs
Forms & Spreadsheets
Forms & Spreadsheets
Mailchimp
Mailchimp
Mailchimp
Mailchimp
Slideshare
GBG Blog
GBG Blog
Dropbox
Akhoni.com	
  :	
  
A	
  Journey	
  Towards	
  	
  
E-­‐Commerce	
  RevoluNon	
  
Shameem	
  Ahsan	
  
CEO,	
  Akhoni.com	...
A Journey Towards eCommerce Revolution

32
National Data supports significant eCommerce growth
Disposable Personal Income:
21.5% growth in last 5 years

Bangladesh G...
Internet users in Bangladesh: 210% growth
Facebook Users: 175% growth
in last 8 months

Internet users: 210% growth
in las...
Electronic Money Transactions

3.1million debit/credit card
holders in Bangladesh

1.9 million debit cards
1.2 million cre...
Market Size
Bangladesh GDP Forecast*

Bangladesh GDP:

According to McKinsey:
By 2015: Internet contribution to
GDP in asp...
Akhoni.com is the pioneer
and ecommerce industry leader in Bangladesh
Akhoni.com Vision
To become number one consumer inte...
Web Visitors Trend

38
Customer KPIs
Member database growth

Members sign in counts

Paid members growth

Paid orders

39
Transaction Volume increased 100%
Transaction volume
increased c. 100% between
Jan and Jul 2013

40
Facebook Growth: +10K likes each month
Last 3 months: June-August, 2013

41
Some Successful Offers
Football match tickets

We have sold thousands of tickets over night.
8K pageviews of the deal. BDT...
Akhoni.com Achievements
ü  Akhoni.com is the most visited eCommerce website in Bangladesh
ü  According to Alexa, Akhoni....
Thank	
  you	
  

44
Product	
  Management	
  	
  
&	
  Project	
  Management	
  
Milon	
  Nazimudduala	
  
Chief	
  Product	
  Officer	
  
G&R	
...
www.green-red.com

product
management
project
management

&
Muhammad
Nazimuddaula
Chief Product Officer, G&R
milon@gandr.com.bd

1982: Born in Rangpur
2001: Started BFA at DU
2003: S...
sales
mark
users et

busin
ess

profit
product
management

investm
ent

v
fun
s. motiv d priorit

valu
project
e managemen...
product
management

v
s.

project
management
there is no good in
reinventing the
wheel
most of the resources you’re looking
for are available, you just have to find it...
Murphy is right,
may be you’re not
it happens most of the time in
launching a new feature – some issues
arise which were n...
its never too late to
do the right thing
the definition of web is changing
everyday. no matter how much cost
was involved,...
www.green-red.com

any
question

?
www.green-red.com

thanks
J
HALFWAY	
  POINT:	
  LET’S	
  DO	
  THE	
  WAVE!	
  
Social	
  Media	
  	
  
&	
  Easy	
  MarkeNng	
  
Riyad	
  Husain	
  
CEO,	
  Magnito	
  Digital	
  
Contents

@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  ...
Contents

@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  ...
@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
...
Contents

@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  ...
The world has changed
Contents
4 billion
hours of YouTube Videos watched every month

100 billion
searches everyday

30 tr...
Contents

EST. 2013!
@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	...
Contents

How?!	
  
@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
...
Contents

	
  	
  SOCIAL	
  MEDIA	
  	
  

&	
  EASY	
  MARKETING	
  
	
  
Riyad	
  Husain	
  
CEO,	
  Magnito	
  Digital	...
Leveraging	
  
Contents social	
  media	
  to	
  market	
  your	
  startup	
  
	
  
	
  
§ 
§ 
§ 
§ 
§ 

Digital	
  P...
Digital	
  Presence	
  
Contents

Channels	
  
	
  
Facebook	
  
Twiber	
  
G+	
  
LinkedIn	
  
YouTube	
  

@riyadhusain	...
Digital	
  Presence	
  
Contents

@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  ...
Digital	
  Presence	
  
Contents

@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  ...
Drive	
  Contents	
  -­‐	
  Be	
  a	
  thought	
  leader	
  
Contents

@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
 ...
Drive	
  Contents	
  -­‐	
  Be	
  Social!	
  
Contents

@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
...
Drive	
  Contents	
  –	
  Do	
  Campaigns!	
  
Contents

@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	...
Drive	
  Contents	
  –	
  Do	
  Campaigns!	
  
Contents

@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	...
Manage	
  
Contentsyour	
  PR	
  
	
  

Track
Archive
Share

@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	...
Community	
  
Contents Engagement	
  -­‐	
  Partnerships	
  
	
  

Partner
Venue partner in
over 3 events
Digital partner
...
Community	
  
Contents Engagement	
  -­‐	
  Partnerships	
  
	
  

@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
 ...
Community	
  
Contents Engagement	
  -­‐	
  Sponsorships	
  
	
  

@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
 ...
Community	
  
Contents Engagement	
  -­‐	
  Events	
  
	
  

@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	...
Useful	
  Tools	
  –	
  Facebook	
  Page	
  Manager	
  
Contents
	
  

@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
 ...
Useful	
  Tools	
  –	
  Link	
  Facebook	
  &	
  Twiber	
  Account	
  
Contents
	
  

@riyadhusain	
  	
  	
  	
  	
  	
  ...
Useful	
  Tools	
  –	
  Hashtags	
  
Contents
	
  

@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
...
Useful	
  Tools	
  –	
  Shortlinks	
  
Contents
	
  

@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  ...
Useful	
  Tools	
  –	
  Google	
  Alerts	
  
Contents

@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
 ...
Contents

RESULT?
@riyadhusain	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  ...
Thanks!
Contents
riyadhusain@gmail.com
n
adhusai
riy
.com/in/
linkedin

/magni
todigita

l

@riyadhusain

@riyadhusain	
  ...
15	
  min	
  break!	
  
Eat	
  some	
  chips	
  J	
  
How	
  to	
  Be	
  Found:	
  
The	
  Art	
  &	
  Science	
  of	
  SEO	
  
Al-­‐Amin	
  Kabir	
  
CEO,	
  DevsTeam	
  
The Search Fact
•  Every minute, Google receive 20,00,000 search
queries!
•  61% of Global Internet Users research product...
How to Be Found: The Art & Science of SEO
Let me introduce myself!
Al-Amin Kabir
Internet Marketing Strategist
Managing Director at DevsTeam Limited

fb.com/iamalam...
How Google rank a site?

The Google Ranking
Procedures are similar
to the procedures of
traditional Bengali
Marriage!

• B...
Making Your Site Smart!
•  Clean Permalink
•  Post Detailed Content
•  Use of Social Sharing Buttons
•  Focus Keywords on ...
Using Wordpress? You’re 80% of the Way There

“(Wordpress)	
  is	
  a	
  fantas[c	
  piece	
  of	
  soWware,	
  it	
  
mak...
Great Content + SEO + Social Really Works.
Great
Content

+

SEO
Friendly

+

Social
Sharing

+

Link
Building

=
Higher
R...
Op[mize	
  Social	
  Profiles	
  

Traffic | Backlinks
You	
  Must	
  Have	
  A	
  Blog!	
  
•  Companies	
  blog	
  
more	
  than	
  20	
  post	
  
per	
  month	
  receive	
  
...
Build Links!
Q/A Session
Any Question?
Ask me!
Get in touch with me!
Email: alamin@devsteam.com
Web: www.devsteam.com
Thank You

J
Succeed	
  with	
  BizSpark	
  &	
  
Visual	
  Studio	
  
Tanzim	
  Saqib	
  
Developer	
  &	
  PlaVorm	
  Evangelist	
  
...
A New Era of Modern Apps

New value

Personal & contextual

Always connected

Always accessible

Data intensive

Always ev...
Modern Apps need a Modern
Lifecycle
Continuous
value
delivery
•  Actionable
feedback
•  Exploratory
testing

•  Requirements
management
•  Acceptance
criteria definition

•  Developer
...
A day with TFS
BizSpark – a Global Program for
Startups
Microsoft BizSpark is a global program that
provides free software, support and v...
Anyway, final words…
Community	
  Panel	
  Discussion	
  
Panelists:	
  
Saddam	
  Azad,	
  CEO,	
  DugDugi	
  
Mashrur	
  Hannan,	
  Founder,	...
Name	
  one	
  tool	
  you	
  use	
  on	
  a	
  
daily	
  basis	
  
Do	
  you	
  use	
  any	
  tools	
  to	
  stay	
  
organized?	
  
What	
  are	
  your	
  favorite	
  cloud	
  
tools?	
  
What	
  tools	
  do	
  you	
  use	
  to	
  
communicate	
  with	
  your	
  
team?	
  
Thank	
  you!	
  
NewsCred	
  HQ	
  |	
  November	
  19,	
  2013	
  |Banani,	
  Dhaka	
  
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
Startup Toolbox by StartupBashBD
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“Startup Toolbox” is about sharing the tools that entrepreneurs can use to build and grow their business. This session is focused on digital tools that provide leverage over traditional methods and help entrepreneurs make the most of their limited resources. It is a practitioner-level event focused on specific tools rather than broader theory

This event was held at NewsCred's office in Dhaka, Bangladesh on November 19, 2013

Published in: Technology, Business, Education
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Startup Toolbox by StartupBashBD

  1. 1. presents   STARTUP  TOOLBOX   NewsCred  HQ  |  November  19,  2013  |Banani,  Dhaka  
  2. 2. LET’S  DO  THE  WAVE!  
  3. 3. Agenda   Welcome  &  Overview  of  Startup  Tools   Nash  Islam,  CEO,  G&R  Ad  Network     Akhoni.com  –  A  Journey  Towards  E-­‐Commerce  RevoluNon   Shameem  Ahsan,  CEO,  Akhoni.com     Product  Management  &  Project  Management   Milon  Nazimudduala,  Chief  Product  Officer,  G&R  Ad  Network     Social  Media  &  Easy  MarkeNng   Riyad  Husain,  CEO,  Magnito  Digital     How  to  Be  Found:  The  Art  &  Science  of  SEO   Al-­‐Amin  Kabir,  CEO,  DevsTeam     Succeed  with  BizSpark  &  Visual  Studio   Tanzim  Saqib,  Developer  &  PlaVorm  Evangelist,  MicrosoW       Community  Panel  Discussion  
  4. 4. Welcome     &  Overview  of  Startup  Tools   Nash  Islam   CEO,  G&R  Ad  Network  
  5. 5. What’s  Happening  This  Week   Mon,  Nov  17   StartupBashBD  Kick-­‐off     Fri,  Nov  21   Must  Have  Skills  –  Part  1     Tues,  Nov  18   Startup  Toolbox     Sat,  Nov  22   Must  Have  Skills  –  Part  2     Wed,  Nov  19   Investors  &  OpportuniNes     Sat,  Nov  23   The  Entrepreneurial   Community  Effect   NewsCred  office,  Banani,  Dhaka   NewsCred  office,  Banani,  Dhaka   NewsCred  office,  Banani,  Dhaka   Thurs,  Nov  20   Technology  &  Social  Good     EMK  Center,  Dhanmondi,  Dhaka   EMK  Center,  Dhanmondi,  Dhaka   EMK  Center,  Dhanmondi,  Dhaka     Bri[sh  High  Commissioner’s  Residence,  Baridhara,  Dhaka  
  6. 6. Startup  Toolbox  is  about  sharing  the  tools   that  entrepreneurs  can  use  to  build  and   grow  their  business.       This  session  is  focused  on  digital  tools  that   provide  leverage  over  tradi[onal  methods   and  help  entrepreneurs  make  the  most  of   their  limited  resources.  
  7. 7. ASK  a  quesNon     WIN  a  prize!  
  8. 8. Share  on  Social  Media!!     Post  pics  &  tag  others     #startupbashBD   #GEW2013  
  9. 9. Startup  Tools:   Get  Sh*t  Done!  
  10. 10. Get Deeper with the Obvious
  11. 11. Do It Yourself
  12. 12. Manage Projects
  13. 13. Virtual Meetings
  14. 14. Collaborate Online
  15. 15. Note Taking
  16. 16. Case Study: GBG  Dhaka’s  Tools:  
  17. 17. GDrive
  18. 18. GDocs
  19. 19. Forms & Spreadsheets
  20. 20. Forms & Spreadsheets
  21. 21. Mailchimp
  22. 22. Mailchimp
  23. 23. Mailchimp
  24. 24. Mailchimp
  25. 25. Slideshare
  26. 26. GBG Blog
  27. 27. GBG Blog
  28. 28. Dropbox
  29. 29. Akhoni.com  :   A  Journey  Towards     E-­‐Commerce  RevoluNon   Shameem  Ahsan   CEO,  Akhoni.com  
  30. 30. A Journey Towards eCommerce Revolution 32
  31. 31. National Data supports significant eCommerce growth Disposable Personal Income: 21.5% growth in last 5 years Bangladesh GDP: Annual change +6.32 (2012) 140 Thousand Dollar Billion Dollar 120 100 80 60 40 20 0 2005 2006 2007 2008 2009 2010 2011 2012 400 380 360 340 320 300 280 260 240 220 200 Year Mobile Phone Users: 217% growth in last 5 years 180 160 140 120 100 80 60 40 20 0 2005 2006 2007 2008 2009 2010 2011 Consumer Spending: 70% growth in last 5 years million Billion Dollar 100 80 60 40 20 0 2005 2006 2007 2008 2009 2010 2011 2012 Population Mobile Phone Users 2005 2006 2007 2008 2009 2010 2011 2012 NB: Data source World Bank 33
  32. 32. Internet users in Bangladesh: 210% growth Facebook Users: 175% growth in last 8 months Internet users: 210% growth in last 3 years 12,000,000 6,000,000 10,000,000 5,000,000 8,000,000 4,000,000 3,000,000 6,000,000 2,000,000 4,000,000 1,000,000 2,000,000 0 0 2005 2006 2007 2008 2009 2010 2011 2012 2010 §  Facebook users in Bangladesh: 5.60 million §  3G service is becoming a boom for ecommerce. §  Internet subscription charge is going down §  Sep, 2013 Total Internet subscribers : 35 million (June, 2013, According to BTRC) §  2012 Mobile subscribers : 106.934 million (July, 2013, According to BTRC) §  2011 low cost smart phones are widely available. 34
  33. 33. Electronic Money Transactions 3.1million debit/credit card holders in Bangladesh 1.9 million debit cards 1.2 million credit cards USD 764.33 million POS transactions in 2012 13 million bank accounts in 2012 35
  34. 34. Market Size Bangladesh GDP Forecast* Bangladesh GDP: According to McKinsey: By 2015: Internet contribution to GDP in aspiring countries will be 3.3% 150 145 Billion Dollar 2012: $ 115.609 billion 2015: $ 137.692 billion 140 135 130 GDP Growth 125 120 115 110 2012 Hence in Bangladesh by 2020: Internet contribution to GDP will be $ 4.544 Billion (assuming additional 5 years needed than aspiring countries) 2013 2014 2015 2016 * @ 6% growth According to MasterCard Bangladesh Our eCommerce growth rate is 40% than previous year and our eCommerce market opportunity is $20 billion. 36
  35. 35. Akhoni.com is the pioneer and ecommerce industry leader in Bangladesh Akhoni.com Vision To become number one consumer internet brand of Bangladesh How Akhoni.com Works Akhoni.com Mission We increase sales of our merchants and create wonderful buying experience for the consumers. We create happiness for our merchants and consumers. Target Customers Our most targeted customers are young working professionals and university going youths. Existing Verticals Our target verticals are Fashion, Electronics, Beauty, Health, Book, Home and Kitchen, Gift Item, Fragrance. 37
  36. 36. Web Visitors Trend 38
  37. 37. Customer KPIs Member database growth Members sign in counts Paid members growth Paid orders 39
  38. 38. Transaction Volume increased 100% Transaction volume increased c. 100% between Jan and Jul 2013 40
  39. 39. Facebook Growth: +10K likes each month Last 3 months: June-August, 2013 41
  40. 40. Some Successful Offers Football match tickets We have sold thousands of tickets over night. 8K pageviews of the deal. BDT 1.5 million transaction in a day. T-shirt Sales Mango Festival Online People were so excited to have garden fresh mangoes delivered to their doors. 42 thousand KG mango sold in few days. Gym Membership Over 1000 t-shirts sold in a short campaign BDT 2 million transaction in a week. 42
  41. 41. Akhoni.com Achievements ü  Akhoni.com is the most visited eCommerce website in Bangladesh ü  According to Alexa, Akhoni.com is in top 50 most visited Bangladeshi website from Bangladesh ü  According to SocialBakers.com report, Akhoni.com is one of the top 10 most popular brand page on facebook in Bangladesh ü  We have 287,000 fans on our facebook page ü  We are getting 370K page-views in our website every month. ü  According to Red Herring, Akhoni.com is in the top 200 emerging startups in Asia 43
  42. 42. Thank  you   44
  43. 43. Product  Management     &  Project  Management   Milon  Nazimudduala   Chief  Product  Officer   G&R  Ad  Network  
  44. 44. www.green-red.com product management project management &
  45. 45. Muhammad Nazimuddaula Chief Product Officer, G&R milon@gandr.com.bd 1982: Born in Rangpur 2001: Started BFA at DU 2003: Started career as an Animator 2004: Designer at Advertising 2005: Web Graphic Designer 2008: Started MFA at DU 2010: Co-founded G&R
  46. 46. sales mark users et busin ess profit product management investm ent v fun s. motiv d priorit valu project e management goa l plan organiz e timeli ne object uniqu e y ate contr optimi ze ol
  47. 47. product management v s. project management
  48. 48. there is no good in reinventing the wheel most of the resources you’re looking for are available, you just have to find it 0 1
  49. 49. Murphy is right, may be you’re not it happens most of the time in launching a new feature – some issues arise which were never expected 02
  50. 50. its never too late to do the right thing the definition of web is changing everyday. no matter how much cost was involved, Microsoft had to shutdown ie6 03
  51. 51. www.green-red.com any question ?
  52. 52. www.green-red.com thanks J
  53. 53. HALFWAY  POINT:  LET’S  DO  THE  WAVE!  
  54. 54. Social  Media     &  Easy  MarkeNng   Riyad  Husain   CEO,  Magnito  Digital  
  55. 55. Contents @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  56. 56. Contents @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  57. 57. @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  58. 58. Contents @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  59. 59. The world has changed Contents 4 billion hours of YouTube Videos watched every month 100 billion searches everyday 30 trillion unique URLs in the web 1.5 million Android activations per day Source : presentation by Bridgette Beam at Google Search Summit 2013 @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  60. 60. Contents EST. 2013! @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  61. 61. Contents How?!   @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  62. 62. Contents    SOCIAL  MEDIA     &  EASY  MARKETING     Riyad  Husain   CEO,  Magnito  Digital   @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  63. 63. Leveraging   Contents social  media  to  market  your  startup       §  §  §  §  §  Digital  Presence   Drive  Contents   Manage  your  PR   Community  Engagement   Useful  Tools   @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  64. 64. Digital  Presence   Contents Channels     Facebook   Twiber   G+   LinkedIn   YouTube   @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  65. 65. Digital  Presence   Contents @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  66. 66. Digital  Presence   Contents @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  67. 67. Drive  Contents  -­‐  Be  a  thought  leader   Contents @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  68. 68. Drive  Contents  -­‐  Be  Social!   Contents @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  69. 69. Drive  Contents  –  Do  Campaigns!   Contents @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  70. 70. Drive  Contents  –  Do  Campaigns!   Contents @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  71. 71. Manage   Contentsyour  PR     Track Archive Share @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  72. 72. Community   Contents Engagement  -­‐  Partnerships     Partner Venue partner in over 3 events Digital partner Digital partner in TEDx Dhaka 2013 event Digital partner in pitch2win competition Sponsor @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING   Digital partner in Dell Social Innovation Challenge
  73. 73. Community   Contents Engagement  -­‐  Partnerships     @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  74. 74. Community   Contents Engagement  -­‐  Sponsorships     @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  75. 75. Community   Contents Engagement  -­‐  Events     @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  76. 76. Useful  Tools  –  Facebook  Page  Manager   Contents   @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  77. 77. Useful  Tools  –  Link  Facebook  &  Twiber  Account   Contents   @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  78. 78. Useful  Tools  –  Hashtags   Contents   @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  79. 79. Useful  Tools  –  Shortlinks   Contents   @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  80. 80. Useful  Tools  –  Google  Alerts   Contents @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  81. 81. Contents RESULT? @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  82. 82. Thanks! Contents riyadhusain@gmail.com n adhusai riy .com/in/ linkedin /magni todigita l @riyadhusain @riyadhusain                                                                                      SOCIAL  MEDIA  &  EASY  MARKETING  
  83. 83. 15  min  break!   Eat  some  chips  J  
  84. 84. How  to  Be  Found:   The  Art  &  Science  of  SEO   Al-­‐Amin  Kabir   CEO,  DevsTeam  
  85. 85. The Search Fact •  Every minute, Google receive 20,00,000 search queries! •  61% of Global Internet Users research products online! •  60% of all organic traffic goes to top 3 result and 75% of users never visit second page!
  86. 86. How to Be Found: The Art & Science of SEO
  87. 87. Let me introduce myself! Al-Amin Kabir Internet Marketing Strategist Managing Director at DevsTeam Limited fb.com/iamalamin @iamalamin alamin@devsteam.com
  88. 88. How Google rank a site? The Google Ranking Procedures are similar to the procedures of traditional Bengali Marriage! • Bride First! • Reputation
  89. 89. Making Your Site Smart! •  Clean Permalink •  Post Detailed Content •  Use of Social Sharing Buttons •  Focus Keywords on Content •  Use Outbound Links •  Multimedia Files •  Easy Navigation
  90. 90. Using Wordpress? You’re 80% of the Way There “(Wordpress)  is  a  fantas[c  piece  of  soWware,  it   makes  your  site  easily  crawlable  by  search  engines,   solves  some  80-­‐90%  of  mechanics  of  SEO  and  is  the   first  big  step  anyone  can  take  towards  crea[ng  a   popular  online  business.”   Other  SEO  friendly   CMS  -­‐>  
  91. 91. Great Content + SEO + Social Really Works. Great Content + SEO Friendly + Social Sharing + Link Building = Higher Rankings More Followers More Readers = Virtuous Cycle of Inbound Marketing! More Influence
  92. 92. Op[mize  Social  Profiles   Traffic | Backlinks
  93. 93. You  Must  Have  A  Blog!   •  Companies  blog   more  than  20  post   per  month  receive   5x  more  traffic   than  companies   blog  less  than  4   per  month!  
  94. 94. Build Links!
  95. 95. Q/A Session Any Question? Ask me! Get in touch with me! Email: alamin@devsteam.com Web: www.devsteam.com
  96. 96. Thank You J
  97. 97. Succeed  with  BizSpark  &   Visual  Studio   Tanzim  Saqib   Developer  &  PlaVorm  Evangelist   MicrosoW  
  98. 98. A New Era of Modern Apps New value Personal & contextual Always connected Always accessible Data intensive Always evolving
  99. 99. Modern Apps need a Modern Lifecycle
  100. 100. Continuous value delivery
  101. 101. •  Actionable feedback •  Exploratory testing •  Requirements management •  Acceptance criteria definition •  Developer testing •  Build automation •  Actionable diagnostics •  Test planning and management •  Test execution and defect reporting •  Lab management •  Production monitoring •  Integrated incident management Quality metrics and reporting Role tailored tools Work item tracking SCM Build automation Test lab management Test execution services Build engines Lab infrastructure Test recorders and runners Extensibility interfaces Deployment automation Reporting and BI
  102. 102. A day with TFS
  103. 103. BizSpark – a Global Program for Startups Microsoft BizSpark is a global program that provides free software, support and visibility to help startups succeed. Over 50K startups have joined BizSpark in 100+ countries. The three year program is free of charge and gives startups: Eligibility To qualify, startups must be: ›  ›  ›  Software • Three year access to current, full-featured 900 titles of software development tools •  $150 of monthly Windows Azure benefits to quickly build, deploy and manage web applications 100+ Countries Support Visibility • Professional technical and • Profile, Offers and Events product support • A connection to the • Unique and valuable offers BizSpark ecosystem, from the BizSpark Network giving startups access to Partners to help run your investors, advisors and business mentors • Two free MSDN Support Incidents. Developing Software Privately held and generating less than U.S. $1M in revenue per year Less than 5 years old Access to featured Microsoft Technologies: • Opportunities to achieve marketing visibility 50K Startups http://bizspark.com 3
  104. 104. Anyway, final words…
  105. 105. Community  Panel  Discussion   Panelists:   Saddam  Azad,  CEO,  DugDugi   Mashrur  Hannan,  Founder,  Bonolota  Designs   Cal  Jahan,  Curator,  Dhaka  MOOC  Exchange   Farzana  Chowdhury,  Co-­‐Founder,  GradConnect    
  106. 106. Name  one  tool  you  use  on  a   daily  basis  
  107. 107. Do  you  use  any  tools  to  stay   organized?  
  108. 108. What  are  your  favorite  cloud   tools?  
  109. 109. What  tools  do  you  use  to   communicate  with  your   team?  
  110. 110. Thank  you!   NewsCred  HQ  |  November  19,  2013  |Banani,  Dhaka  

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