The document provides guidance for students to create a public service announcement (PSA). It defines PSAs as brief advertisements that raise awareness about specific issues like health and safety without selling anything. It recommends students focus their 30-second PSA on a simple, clear message that creates awareness of an issue, shows its importance, or promotes change. Technical guidelines specify the PSA should be 30 seconds or less, grab attention, have one message with accurate facts, and may include narration, pictures, video, text, or music.
