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Psa script & guidelines

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PSA script

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Psa script & guidelines

  1. 1. PSA Script & Guidelines Aiden Yeh, PhD Wenzao Ursuline University
  2. 2. Abbreviations & Vocabulary • • • • • • • • VO= Voice Over MVO= Male Voice Over FVO= Female Voice Over SFX= Sound Effects Fade in Fade Out Music b/g= background
  3. 3. Sample :30 script TITLE: A MESSAGE FROM ----
  4. 4. • American Cancer Society • It’s tough to quit smoking. Just ask any of the 50 million Americans who continue to puff away, even though they know the toll it takes on health and longevity. When it comes to breaking this lethal habit, the most effective tool is willpower. The American Cancer Society now offers a free video for those smokers who feel they can’t quit alone. Call the AMERICAN CANCER SOCIETY today, at 1-800-575-2424. http://www.edgestudio.com/node/3804?printview=true
  5. 5. Red Cross • HOLIDAY RCO :30 • EVERY NINE MINUTES, THE AMERICAN RED CROSS BRINGS HELP AND HOPE TO PEOPLE IN NEED… AND THE NEED DOESN’T TAKE A HOLIDAY. EVERY DOLLAR YOU GIVE HELPS US DO MORE OF WHAT WE DO. WHETHER IT’S A NATURAL DISASTER THAT DEVASTATES THOUSANDS, OR A HOME FIRE THAT AFFECTS A SINGLE FAMILY, THE RED CROSS IS THERE WITH ARMS BOTH OPEN AND FULL. THIS HOLIDAY SEASON, GIVE SOMETHING THAT MEANS SOMETHING. PLEASE DONATE TODAY AT REDCROSS.ORG. http://www.redcross.org/about-us/media/public-service-advertising/live-read-scripts
  6. 6. You need to submit this next week:
  7. 7. Logo Studies https://psa.nab.org/
  8. 8. Files you need to hand in • • • • Your PSA Video 2 Print Ads PSA Video Script Team Members’ Roles & Responsibilities

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