1. Frameworks for Consultancy
Doctor-patient Mode
Client expresses the problems
Consultant diagnosing the
problem
Consultant provides insights
Specialist knowledge

2. Core process of Management
consultancy
• Business planning (also referred as Business
development)
 Contributes to the development of the business
 Common outcome desired
o Expansion of the business
o Development of new products
o Increasing profits through cost reduction
o Internal structural re oraganisation

3. Marketing research
• Marketing research helps managers for
decision making
1.Preliminary Research
Quantitative-statistical or numerical form
Qualitative- answers ‘who ,what and why’

4. Marketing research
2.Secondary research
existing reports, articles and commentaries
Consultant role is helping client to understand
the results
Or
subcontract marketing research

5. Marketing
• Marketing research leads to marketing strategy
and marketing plan
Marketing strategy will be built on the following
questions
o Customer needs/prices willing to pay
o Reasons for competitors failing
o Channels for getting the product to customer
o Partners and distributors
o Stimulating customers’ interest

6. Marketing
• Key part of marketing plan is promotional
campaign including advertising, web
marketing, exhibitions, in-store
demonstrations
• Consultant’s role - suggest cost effective
method, mechanics of running the campaign
and method of monitoring