The document discusses a digital advertisement platform that offers signup ads and uses various pricing models like per view, per click, and per signup. It provides financial details on the privately held company, noting its founding in 2008 in Brooklyn with around 60 current employees. The platform focuses on less intrusive ads that generate higher quality leads and happier consumers. Its strengths include being a mobile-focused option with few competitors and community building through opt-in advertising. The "secret sauce" combines making money for developers, advertisers, and through banner ads and mobile without accidental clicks. The prognosis for the company is positive due to its strong product, willingness to pivot, and rapid expansion.

1. Matthew Conlen
EECS 441

2. Product
• Digital Advertisement Platform
• Signup Ads

3. Product
• Pricing Models
• Per view (banner ads)
Increasing
• Per click (Google)
quality and price
• Per signup (Pontiflex)

4. Product

5. Financials
• Privately Held Company
• 2008 – 2.5M
• 2009 – 6.25M
• Profitable

6. History
• Founded in 2008
• Brooklyn, NY
• ~60 employees

7. What’s Interesting?
• Less Intrusive
• Leads worth more
• Consumers happier
• Advertisements with a soul

8. What’s new? What’s hot?
• Mobile
• Few competitors
• Quality product
• Community building
• Opt-in

9. Secret Sauce
• Money
• Developers
• Advertisers
• Banner ads / Mobile
• Accidental Clicks
• Browser

10. Prognosis
• Strong Product
• Willing to pivot
• Rapidly Expanding