Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Low Cost Viral marketing Strategies shared by Bipin Preet - Mobikwik for #PNMeetup

2,776 views

Published on

Low Cost Viral marketing Strategies shared by Bipin Preet - Mobikwik for #PNMeetup

Published in: Business
  • Be the first to comment

Low Cost Viral marketing Strategies shared by Bipin Preet - Mobikwik for #PNMeetup

  1. 1. LOW COST VIRALMARKETINGHow to market your product with little money?
  2. 2. A little background• Past : IIT Grad, Engineer at Intel,Nvidia,Freescale• Present : I run MobiKwik and also co-founded Zaakpay• I love : Product & Marketing
  3. 3. About Mobikwik• Scaled from 0 -> 2 million registered users• Top 30 ecom destination by turnover/month• Bootstrapped
  4. 4. Warning !• Don’t Try at Home/Office without adequate safety precautions!
  5. 5. Lessons so far• Product Innovation• Cheap Acquisition• High Retention
  6. 6. Product Innovation• Innovate to satisfy one of the following emotions • GREED or, • FEAR• & Target a large audience• e.g. Facebook (FEAR), Freecharge(GREED)• Product Innovation is a cheap way of marketing
  7. 7. Cheap Acquisition• Identify one key acquisition Channel first • SEO • Social ( Not = Facebook !) • Partnerships • Mobile• Partner if required• Focus on one thing• Diversify channels once you achieve scale
  8. 8. High Retention• Leakage is Fatal Early On• Define Active Users (conservatively)• Base all Product/Marketing decisions on Active Users• Tip: Product Innovation for acquisition and Product Quality for retention.
  9. 9. Thanks!• Bonus Tip• Don’t expect miracles ( like 100% MoM)• Remember the Hare vs Tortoise Story• It helps to be un-emotional

×