Low Cost Viral marketing Strategies shared by Bipin Preet - Mobikwik for #PNMeetup
LOW COST VIRALMARKETINGHow to market your product with little money?
A little background• Past : IIT Grad, Engineer at Intel,Nvidia,Freescale• Present : I run MobiKwik and also co-founded Zaakpay• I love : Product & Marketing
About Mobikwik• Scaled from 0 -> 2 million registered users• Top 30 ecom destination by turnover/month• Bootstrapped
Warning !• Don’t Try at Home/Office without adequate safety precautions!
Lessons so far• Product Innovation• Cheap Acquisition• High Retention
Product Innovation• Innovate to satisfy one of the following emotions • GREED or, • FEAR• & Target a large audience• e.g. Facebook (FEAR), Freecharge(GREED)• Product Innovation is a cheap way of marketing
Cheap Acquisition• Identify one key acquisition Channel first • SEO • Social ( Not = Facebook !) • Partnerships • Mobile• Partner if required• Focus on one thing• Diversify channels once you achieve scale
High Retention• Leakage is Fatal Early On• Define Active Users (conservatively)• Base all Product/Marketing decisions on Active Users• Tip: Product Innovation for acquisition and Product Quality for retention.
Thanks!• Bonus Tip• Don’t expect miracles ( like 100% MoM)• Remember the Hare vs Tortoise Story• It helps to be un-emotional