Mouneet Mehta explains the importance of having a strong web / online presence for any organization that wants to grow in today's internet age.
This is a presentation created for the Business Excellence training Program of Life School in March 2011.
14. I can either go from store to store
Or I can just Click!
15. Internet presence of your organization
can be the most
economicaland effective way to
REACH OUT
to millions of users who may be in need
of your products or services.
18. People take DECISIONS based on what
they see, what others share with them.
Hence, Internet is not a
passive experience, but its a
SHARED EXPERIENCE.
19. Your website can be your
greatest marketing tool
which can replace an entire
team of people.
20. Lets compare our advertising efforts and cost to that
of Internet Presence.
Costs Life
Newspaper Ads: Lakhs 1 day
Hoardings: Lakhs 1 month
Television Ads: Crores a few seconds
Banners & Posters: Mostly illegal a few days
21. "Half the money I spend on
advertising is wasted,
the trouble is,
I don't know which half ”
– John Wanamaker
32. Jewellery
• Beautiful Photos of Jewellery
• Gold Rate
• Choose – Click – Gift
• Products
• Events – Awards, Fashion Shows, Offers.
• Collection – Premium Products
• Store Locator
• Order Status
33. Jewellery
• Promos with price mentioned (Rs. 999/-)
• Shop Online
• Invest Online – Schemes, Payment Options, Enrol, Account, FAQs.
• Wedding Planner
• Jewelogy – Cuts, Colors, Clarity, Carat Weight
• Knowledge Base
• Tips – Dos and Dont’s of wearing and caring for your Jewellery
• Search
• And the basics –About us, contact us, etc.
34. Retail / Distributor – Music Systems
• Products / Brands
• Knowledge Base
• Help me to choose the right system as per Room, Budget, Quality,
Performance, Output, etc.
• Accesories Suggestion – People who bought this also bought this accesory.
• Buy Online
• Service / Online Support
• Testimonials
• And the basics..
35. Construction
• Beautiful picturesof landscapes, 3D views of the buildings.
• Amenities
• Floor Plan
• Location Map
• Specifications – Wall, Concrete, Windows, Kitchen, Lift, etc.
• Completed Projects
• What to look for in a home?