Daphne and I have a little wager we need you to settle for us. We're talking about packaging and it's four uses. I know I'm right, but could you list them and settle this once and for all? Sure. Packaging holds the product, helps attract attention to the product, details important information about the product, and helps the retailer and manufacturer track sales. Sure. Packaging holds the product, communicates the brand and its benefits, protects the product from damage or leakage, and presents any governmentrequired warning or information labels. Sure. Packaging holds the product, protects the product from damage or leakage, allows the retailer and manufacturer to track sales, and creates visual space on the display to move competitors farther from it..