Ian Goggin, Friends of the Earth UK, https://friendsoftheearth.uk/ Lessons from Friends of the Earth’s successes and failures giving local activists the ability to set up online actions Presented at ECF Europe 2018. Join the Campaigning Forum and find out more about its upcoming events here: http://fairsay.com/events

1. Petitions for activists
Lessons from our successes and failures giving local activists the
ability to set up online actions
Ian Goggin
Friends of the Earth

2. Action Network Online actions
Events
Emails
Ownership of data
Groups of people

3. Goals
Empowerment
Growth
Recruitment
Campaign impact

4. What we did
Trial with 15 groups
Mix of close activists and loose
contacts
Mix of sizes, ability and activity

5. What we learned

6. Activists are time-poor

7. But by themselves they do little
Actions can support local campaign outcomes

8. Eastbourne and District Friends of the Earth
10,383
signatures

9. Most actions will be small

10. Chester and District Friends of the Earth
100
signatures

11. Most activists suck at
promoting things

12. People are time-consuming
Support > technology

13. If you don’t make a
commitment neither will
your supporters

14. Most activists won’t do follow-up
Action follow-up is vital

15. Nobody wants a petition
platform until the moment
they do

16. ENDS
ian.goggin@foe.co.uk | ian@iangoggin.com
@iangoggin