How to recruit a Social Media Manager?

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The document discusses how to recruit a social media manager. It recommends looking for candidates who are passionate about the company and social media, have experience with online communication and social media, and are creative and flexible. It also suggests building a talent community on social media platforms, activating your network to spread job opportunities, and tracking recruitment results from social media efforts.

Business Technology

How to recruit a
Social Media
Manager?

Monty C. M. Metzger, CEO & Founder,
RECOMY AG - www.RECOMY.com
Twitter ID: @montymetzger

Social Media Economy Days
München, 21. November 2011

Ahead of Time Page © 2011 Ahead of Time GmbH

Meet Monty

Monty C. M. Mtzger Page © 2011 monty.de

Entrepreneur at heart

Ahead of Time Page © 2008 Ahead of Time GmbH

Grew up with Tech

Monty C.M. Metzger Page 4 © 2010 monty.de

Trend Scout &
Futurist

Monty C.M. Metzger Page 5 © 2010 monty.de

Looking for the
next hot trend

Ahead of Time Page 6 © 2009 Ahead of Time GmbH

Innovation
Social Media

www.aheadoftime.de
Monty C. M. Mtzger Page © 2011 monty.de

Innovation:
Mobile Media

Monty C. M. Mtzger Page © 2011 monty.de

Social Recruiting
RECOMY.com
Monty C.M. Metzger Page 9 © 2010 monty.de

Qualities of a
Social Media Manager

Monty C. M. Mtzger Page © 2011 monty.de

1. Passionate:
- about your company & product
- about Social Media & Tech

Monty C. M. Mtzger Page © 2011 monty.de

2. Experience:
- in online communication
- in writing
- in social media usage
- in modern technology
(early adopter)

Monty C. M. Mtzger Page © 2011 monty.de

3. Creative & Flexible:
mesh private & business life
thinks like a journalist
cares about details

Monty C. M. Mtzger Page © 2011 monty.de

Where to look for?

Monty C. M. Mtzger Page © 2011 monty.de

Social Media
Landscape.
Ahead of Time Page © 2011 Ahead of Time GmbH

One Third

Number of women between 18 and 34 years,
checking their facebook status before
going in the bathroom in the morning.
Ahead of Time Page 16 © 2011 Ahead of Time GmbH

500 Billion.
Minutens spend on facebook per day

Up from last year 150 billion minutes per day.

Ahead of Time Page 17 © 2011 Ahead of Time GmbH

The development within the media
landscape leads to an elementary change.

The traditional methods lose impact.

Ahead of Time Page © 2011 Ahead of Time GmbH

Only 18%
of traditional
TV-Advertising
generate positive
Return of Investment
(ROI).

Ahead of Time Page © 2011 Ahead of Time GmbH

Everyone is being confronted with over
3000 advertising messages
daily.

Ahead of Time Page © 2011 Ahead of Time GmbH

Only 14% of consumers
trust advertising.

Ahead of Time Page © 2011 Ahead of Time GmbH

But 78% of consumers
trust recommendations
by other consumers.

Ahead of Time Page © 2011 Ahead of Time GmbH

People
change,
connect,
& network!

Ahead of Time Page 24 © 2011 Ahead of Time GmbH

Homo Connectus
Ahead of Time Page 25 © 2011 Ahead of Time GmbH

People are spending most
of their time on social media.

Be there where the talent is!

RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

RECOMY - the one-stop career
and recruiting platform for the social web.

RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

3. Tips for
Social Recruiting

RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

Build & Grow your
Talent Community

RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

Build your Talent Community
FB Career Fan Pages in Germany

RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

Activate your Network

RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

Activate your Network
Spread your Jobs

We are hiring!
Job Opportunity

RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

Sorry,
parts of the presentation
about RECOMY.com
are still confidential :-)
Ahead of Time Page © 2011 Ahead of Time GmbH

Track your Results

RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

Track your Results
UPS Social Recruiting

RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

Track your Results
UPS Social Recruiting

Last year UPS won its seat among the TOP 50 recruiters on Twitter and different
awards in the recruitment industry for its innovative approach to recruiting.

The cost of hire went from 600/700 USD to 60/70 USD per hire.

RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

1. Build your Talent Community
2. Activate your Network
3. Track your Results

RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

„there's a difference
between knowing the path
and walking the path“
Morpheus, Matrix

Monty C.M. Metzger Page 45 © 2010 monty.de

Monty C. M. Metzger
www.monty.de

email monty@monty.de
twitter @montymetzger
blog http://blog.monty.de

Social Recruiting Works:
www.RECOMY.com

monty.de Page © 2011 Monty Metzger

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Det handlar inte om att du ska agera socialkontor. Det handlar inte heller om socialt ansvarstagande. Det handlar om att du ska förstå mekanismerna och premisserna bakom dina kunders sociala beteende på nätet. Kommunikation som är baserat på sociala nätverk är lika relationsbyggande som att låta dina kunder och ditt varumärke blanda blod. Du måste förstå kundernas makt och lära dig de basala reglerna för permission marketing.

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How to recruit a Social Media Manager?

1. How to recruit a Social Media Manager? Monty C. M. Metzger, CEO & Founder, RECOMY AG - www.RECOMY.com Twitter ID: @montymetzger Social Media Economy Days München, 21. November 2011 Ahead of Time Page © 2011 Ahead of Time GmbH

26. People are spending most of their time on social media. Be there where the talent is! RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

27. RECOMY - the one-stop career and recruiting platform for the social web. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

28. 3. Tips for Social Recruiting RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

29. Build & Grow your Talent Community RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

30. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

31. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

32. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

33. Build your Talent Community FB Career Fan Pages in Germany RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

34. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

35. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

36. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

37. Activate your Network RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

38. Activate your Network Spread your Jobs We are hiring! Job Opportunity RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

40. Track your Results RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

41. Track your Results UPS Social Recruiting RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

42. Track your Results UPS Social Recruiting Last year UPS won its seat among the TOP 50 recruiters on Twitter and different awards in the recruitment industry for its innovative approach to recruiting. The cost of hire went from 600/700 USD to 60/70 USD per hire. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

44. 1. Build your Talent Community 2. Activate your Network 3. Track your Results RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com

How to recruit a Social Media Manager?

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