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Digital Big Bang: New TLDs, New Opportunities?

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Digital Big Bang: New TLDs, New Opportunities?

  1. 1. Page © 2011 Ahead of Time GmbHAhead of Time 16 Digital Big Bang
  2. 2. Page © 2011 Ahead of Time GmbHAhead of Time 17 What happens when the Internet grows from 23 gTLDs to more than 1,500?
  3. 3. Page © 2011 Ahead of Time GmbHAhead of Time 18 Pre Big Bang .ME*
  4. 4. Page © 2011 Ahead of Time GmbHAhead of Time 19 Post Big Bang The next generation of Internet
  5. 5. Page © 2011 Ahead of Time GmbHAhead of Time 20 Post Big Bang The next generation of Internet
  6. 6. Page © 2011 Ahead of Time GmbHAhead of Time 20 Post Big Bang The next generation of Internet ICANN Registration Window 2012
  7. 7. Page © 2011 Ahead of Time GmbHAhead of Time 20 Post Big Bang The next generation of Internet ICANN Registration Window 2012 ‣ 1.930 Application were submitted
  8. 8. Page © 2011 Ahead of Time GmbHAhead of Time 20 Post Big Bang The next generation of Internet ICANN Registration Window 2012 ‣ 1.930 Application were submitted ‣ 1.409 unique strings to launch in the next 2 years
  9. 9. Page © 2011 Ahead of Time GmbHAhead of Time 20 Post Big Bang The next generation of Internet ICANN Registration Window 2012 ‣ 1.930 Application were submitted ‣ 1.409 unique strings to launch in the next 2 years ‣ 50% of Interbrand‘s Top 100 Global Brands applied
  10. 10. Page © 2011 Ahead of Time GmbHAhead of Time 20 Post Big Bang The next generation of Internet ICANN Registration Window 2012 ‣ 1.930 Application were submitted ‣ 1.409 unique strings to launch in the next 2 years ‣ 50% of Interbrand‘s Top 100 Global Brands applied ‣ 36 of the Fortune 100
  11. 11. Page © 2011 Ahead of Time GmbHAhead of Time 20 Post Big Bang The next generation of Internet ICANN Registration Window 2012 ‣ 1.930 Application were submitted ‣ 1.409 unique strings to launch in the next 2 years ‣ 50% of Interbrand‘s Top 100 Global Brands applied ‣ 36 of the Fortune 100 ‣ ICANN is likely to open a second windows to acquire to top level domains in 2-5 years
  12. 12. Page © 2011 Ahead of Time GmbHAhead of Time 20 Post Big Bang The next generation of Internet ICANN Registration Window 2012 ‣ 1.930 Application were submitted ‣ 1.409 unique strings to launch in the next 2 years ‣ 50% of Interbrand‘s Top 100 Global Brands applied ‣ 36 of the Fortune 100 ‣ ICANN is likely to open a second windows to acquire to top level domains in 2-5 years ‣ ICANN earned more than $350 million in fees
  13. 13. Page © 2011 Ahead of Time GmbHAhead of Time 21 Post Big Bang The next generation of Internet Question ‣ What will companies do who collectively invested $350 million for new TLDs? ‣ Sit and wait or ‣ Innovate, Develop and Push to drive ROI
  14. 14. Page © 2011 Ahead of Time GmbHAhead of Time 22 Post Big Bang The next generation of Internet Top Filers
  15. 15. Page © 2011 Ahead of Time GmbHAhead of Time 23 Post Big Bang The next generation of Internet Top Filers ‣ Who filed? ‣ Who did not? ‣ No Facebook? ‣ No Twitter? ‣ No eBay?
  16. 16. Page © 2011 Ahead of Time GmbHAhead of Time 24 Post Big Bang The next generation of Internet Top Contested TLDs
  17. 17. Page © 2011 Ahead of Time GmbHAhead of Time 25 Post Big Bang The next generation of Internet Evolution Search ‣ How will search develop with the rise of new TLDs? ‣ Google invested roughly $20 million in new TLDs. What does this mean to Google‘s Search Algorithm? ‣ Change: Always opportunities for Innovators.
  18. 18. Page © 2011 Ahead of Time GmbHAhead of Time 26 Post Big Bang The next generation of Internet But two things are for sure.... ‣ The value of a good domain will never decline. ‣ The importance of domains will grow.
  19. 19. Page © 2011 Monty Metzgermonty.de Ahead of Time Innovation. Investments. Inspiration. Monty C. M. Metzger CEO & Founder web www.aheadoftime.de email monty@aheadoftime.de twitter @montymetzger blog http://blog.monty.de

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