Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

facebook abc

2,100 views

Published on

Ce trebuie sa stii inainte sa faci campanii pe Facebook?

Published in: Education, Business, Technology
  • Be the first to comment

facebook abc

  1. 1. Se da un , ce facem cu el? Adrian MONORANU Marketer, Public Speaker, Special 4 Martie 2011 – SMS Iasi, Hotel Unirea [email_address] http://monoranu.ro http://facebook.com/monoranu http://twitter.com/monoranu
  2. 2. Cuprins <ul><li>de ce sa am Facebook? </li></ul><ul><li>facebook ABC </li></ul><ul><li>cum sa fac o campanie pe Facebook? </li></ul><ul><li>greseli </li></ul><ul><li>sfaturi de la “americani” </li></ul>Adrian MONORANU, Marketing Consultant - www.expertionline.ro
  3. 3. facebook – “she-i asheia”? <ul><li>cea mai mare retea de socializare </li></ul><ul><li>2952380 utilizatori in RO (azi ora 06.11 am) </li></ul><ul><li>98200 utilizatori in Iasi </li></ul><ul><li>264.000 utilizatori noi in ultima luna, in RO </li></ul><ul><li>8 conturi noi pe secunda </li></ul><ul><li>interactiune, cautare, email, etc. </li></ul>Adrian MONORANU, Marketing Consultant - www.expertionline.ro
  4. 4. facebook ABC <ul><li>pagina vs. cont de user </li></ul><ul><li>info, info, info </li></ul><ul><li>landing page (ex FBML, acum HTML) </li></ul><ul><li>tabs (video, foto, newsletter, shop, etc.) </li></ul><ul><li>sidebar (sondaj, newsletter, afiliere, etc.) </li></ul><ul><li>posteaza! (nu numai anunturi) </li></ul><ul><li>link catre pagina (site, blog, twitter, etc.) </li></ul><ul><li>invita (email, blog, twitter, alte site-uri, etc.) </li></ul><ul><li>subscribe la pagini si grupuri (posteaza, invita) </li></ul><ul><li>nu spama! </li></ul>Adrian MONORANU, Marketing Consultant - www.expertionline.ro
  5. 5. campanie pe facebook? AGENTIE DIY Adrian MONORANU, Marketing Consultant - www.expertionline.ro
  6. 6. optiuni brand building promotions advertising pr sales Adrian MONORANU, Marketing Consultant - www.expertionline.ro
  7. 7. target <ul><li>pagini aka “Public Profiles” (campaign hub) </li></ul><ul><li>facebook ads & sponsored stories(demografic) </li></ul><ul><li>engagement Ads (video, gift, poll) </li></ul><ul><li>viral Apps (intrebari, jocuri, etc.) </li></ul>Adrian MONORANU, Marketing Consultant - www.expertionline.ro
  8. 8. pagini de facebook landing page tabs actions status updates informatii content Adrian MONORANU, Marketing Consultant - www.expertionline.ro
  9. 9. facebook Ads ads vs. stories destination tab copy image Adrian MONORANU, Marketing Consultant - www.expertionline.ro
  10. 10. facebook Ads location demographics Adrian MONORANU, Marketing Consultant - www.expertionline.ro
  11. 11. facebook Ads budget programare Adrian MONORANU, Marketing Consultant - www.expertionline.ro
  12. 12. facebook Apps <ul><li>viral feed (user wall) </li></ul><ul><li>notificari (invitatii, cereri, email) </li></ul><ul><li>informatii utilizatori (profil in aplicatie) </li></ul><ul><li>profil (box, tab, etc.) </li></ul>Adrian MONORANU, Marketing Consultant - www.expertionline.ro
  13. 13. facebook rules 4 succes <ul><li>simple (complica treptat) </li></ul><ul><li>share (creeaza subiecte) </li></ul><ul><li>self-expression (lasa userii sa distribuie) </li></ul><ul><li>funny (userii vor sa se simta bine) </li></ul><ul><li>usability (mai putin de 10 secunde) </li></ul><ul><li>integration & context (alte medii) </li></ul>Adrian MONORANU, Marketing Consultant - www.expertionline.ro
  14. 14. facebook insights <ul><li>apps insights </li></ul><ul><li>page insights </li></ul>Adrian MONORANU, Marketing Consultant - www.expertionline.ro
  15. 15. big mistakes <ul><li>postezi prea mult zilnic – esti stresant </li></ul><ul><li>repostezi – esti plictisitor </li></ul><ul><li>te certi cu fanii – esti inconstient </li></ul><ul><li>stergi comentarii negative – esti ofticos </li></ul><ul><li>postezi prea des* – esti grabit </li></ul><ul><li>postezi la fel – esti mecanic </li></ul><ul><li>nu raspunzi la comentarii – esti indiferent </li></ul><ul><li>raspunzi prea lent – esti lenes </li></ul><ul><li>nu folosesti landing tabs – esti novice … </li></ul>Adrian MONORANU, Marketing Consultant - www.expertionline.ro
  16. 16. de final … <ul><li>integreaza-te, socializeaza – userii vor prieteni nu branduri </li></ul><ul><li>fa-te util sau funny – altfel esti boring </li></ul><ul><li>abordeaza holistic – nu uita de detalii </li></ul><ul><li>fii inteligent – urmareste statisticile </li></ul><ul><li>analizeaza – optimizeaza, itereaza </li></ul><ul><li>nu fi fricos – fa schimbari radicale </li></ul><ul><li>asculta – userii cer </li></ul><ul><li>angajeaza-te – educa stakeholderii </li></ul>Adrian MONORANU, Marketing Consultant - www.expertionline.ro
  17. 17. multumesc. www.slideshare.net/monoxid Resurse : http://facebrands.ro http://socialbakers.com/blog http://nudgelondon.com

×