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Facebook

  1. 1. Social Media Marketing Channel:<br />Facebook<br />
  2. 2. Audience<br />AB - 1,496,580<br />BC - 1,636,800<br />MB - 384,580<br />NB - 399,200<br />NL - 154,220<br />NT - 14,600<br />NS - 430,040<br />NU – 940<br />ON - 4,870,020<br />PE - 53,240<br />QC - 1,971,520<br />SK - 351,780<br />YT - 24,480<br /> 4,870,020 members, 1,276,000 of them are in Toronto<br />
  3. 3. 116 million unique U.S. visitors in Dec. 2009<br />slightly more female<br />aged 13-34<br />
  4. 4. Target Market<br />
  5. 5.
  6. 6.
  7. 7. Pros<br />Highest use percentage of all social media sites<br />Allows users to reconnect with old friends<br />Allows you to stay connected<br />Self-Promotion<br />“Like” pages you want info from<br />
  8. 8. Cons<br />“friend” term – unwanted friend requests<br />Overcrowded newsfeed<br />Spam<br />Misused photos<br />Tagged<br />Privacy Issues<br />
  9. 9. Success<br />“Advanced Telecom Services – I didn't really think of Facebook as a site where people are ready to buy something, but it has proven me wrong. The great think about the advertising is that I can pinpoint the audience that I want to speak to – young adults who work in the advertising agency business. We are seeing a conversion rate that is 87% better than that of traditional pay per clicks on Google and Yahoo.” <br />Bob Bentz<br />Wayne, Pennsylvania, USA <br />advancedtele.com<br />“The Positive People – Within the first 15 minutes of our ads running we had over 30 clicks to our website. We get a consistent stream of subscribers and. Facebook has expanded our market nationally in a way that no local print magazine could. The best part is that we can control our budget and spending according to our needs. As a start-up, we are so relieved that there is no contract or financial commitment. It is cost-effective and produces real results! My business partner and I even have competitions. We each design an ad and see who gets the most clicks! Who thought advertising could be this fun?”<br />Indi Avila <br />Orange County, California, USA <br />thepositivepeople.com<br />
  10. 10. 6<br />steps to success<br />Target precisely and experiment<br />Stick to the point<br />Add a photo<br />Provide a compelling reason to click<br />Make it interactive<br />Encourage sharing<br />http://www.socialmediaexaminer.com/9-facebook-marketing-success-stories-you-should-model/<br />
  11. 11. Failures<br />“The reason is actually very simple – People going to a search engine tend to be “on their way” to somewhere. Someone who is on Facebook is already where they want to be.”<br />“A search engine is a portal, not a destination.” <br />- Quintin<br />
  12. 12. reasons<br />Keywords are not interests<br />Ads take users away from Facebook<br />Ad copy to forward<br />No multi-step engagement<br />Not updating the fan page<br />Only going for exposure<br />6<br />
  13. 13. Trends<br />http://www.socialmediaexaminer.com/facebook-marketing-studies/<br />
  14. 14. References<br />(2009) Facebook Advertising Provides Precise Targeting for Less. Retrieved from http://www.google.com/url?sa=t&source=web&cd=8&ved=0CGsQFjAH&url=http%3A%2F%2Fgoodworksconnect.org%2Fuploads%2FFacebook-Success-Stories.pdf&rct=j&q=facebook%20advertising%20success%20stories&ei=Yo9yTqjXIObZ0QGS55iiBQ&usg=AFQjCNGoJaH5Kfgvn8yik5X5OhtDMGBcgw&cad=rja<br />(2009, May 13) Facebook Advertising and Demographics in Canada. Retrieved from http://www.thewebshop.ca/blog/2009/05/facebook-advertising-and-demographics-in-canada/<br />(2010, August 11) 7 Hidden Reasons Why Companies Fail At Facebook Advertising. Retrieved from http://www.ppcsummit.com/newsletter/google-adwords/7-hidden-reasons-why-companies-fail-at-facebook-advertising/<br />(2011) Pros and Cons of Facebook. Retrieved from http://www.surfnetkids.com/go/safety/752/pros-and-cons-of-facebook/<br />Aronsson, L; Male, B. (2010, February 19) Is Your Target Audience On Twitter, Facebook, Or LinkedIn? Retrieved from http://articles.businessinsider.com/2010-02-19/strategy/29984065_1_social-media-facebook-users-linkedin-users<br />
  15. 15. Reference Cont’d<br />General Team Login. (2010, June 9) Facebook Advertising: Top 9 Reasons Why Digital Marketers Fail. Retrieved from http://www.ymarketing.com/blog/bid/29589/Facebook-Advertising-Top-9-Reasons-Why-Digital-Marketers-Fail<br />Mershon, P. (2011, September 13) 9 Facebook Marketing Success Stories You Should Model. Retrieved from http://www.socialmediaexaminer.com/9-facebook-marketing-success-stories-you-should-model/<br />Porterfield, A. (2010, September 7) 3 Studies Show Facebook Marketing Potential. Retrieved from http://www.socialmediaexaminer.com/facebook-marketing-studies/<br />Quintin. (2010, August 27) Why Facebook Advertising Fails, and the Case for SEO companies. Retrieved from http://www.sabest.biz/blog/2010/08/why-facebook-advertising-fails-and-the-case-for-seo-companies.html<br />Su, S. (2010, June 8) Who’s Using Facebook Around the World? The Demographics of Facebook’s Top 15 Country Markets. Retrieved from http://www.insidefacebook.com/2010/06/08/whos-using-facebook-around-the-world-the-demographics-of-facebooks-top-15-country-markets/<br />Thandani, R. (2010, September 9) Pros and Cons of Facebook. Retrieved from http://www.buzzle.com/articles/pros-and-cons-of-facebook.html<br />
  16. 16. Image Sources<br />Site source of do you have facebook?http://www.flickr.com/photos/spiritolibero85/2939544686/sizes/m/in/photostream/Owner of photo: Alessio85<br />Site source of ages chart http://static6.businessinsider.com/image/4b7efec400000000003e6685/ages-twitter-facebook.jpgOwner of photo: Quantcast<br />Site Source of education level chart http://static6.businessinsider.com/image/4b7efed7000000000030cb3b/education-twitter-facebook.pngOwner of photo: Quantcast<br />Site source of US Facebook users bar graph http://www.insidefacebook.com/wp-content/uploads/2009/02/20090201fbdemobar.pngOwner of photo: insidefacebook.com<br />Site source of US Facebook users pie graphhttp://www.insidefacebook.com/wp-content/uploads/2009/02/20090201fbdemopie.pngOwner of photo: insidefacebook.com<br />Site source of Facebook memologyhttp://4.mshcdn.com/wp-content/uploads/2010/12/facebook_memology.jpgOwner of photo: Stan Schroeder<br />

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