1. How our team is going to achieve our
sales goals for the month of April
Delivered to General Manager Jeff Lipman
HUNGRY FOR GOLD

2. THE ART OF SHAVING
• Part retail part barber shop
• The 4 Elements of the Perfect Shave, Hand-crafted
razors, Grooming tools, Skin care, Hair care, Colognes
• We are on a journey to be and be recognized as the
best selling organization in specialty retail, bar none.
• I am a Shaving Consultant

3. THE OPPORTUNITY
• All employees are taking a week of vacation this month
• This will pose as a challenge
• We are also switching barbers
• My store has been gold in sales three months in a row, meaning achieving sales ten
percent above last year and fifteen percent above that.
• We are hungry for the fourth month. In order to thrive this month we will need to function
as a cohesive, well-oiled machine.
• “The store is gold, which means that we have a successful trend. To do that it took all
four elements of the spa and retail front (three salespeople and one barber), all reaching
personal goals to achieve one store goal…
• Challenges for this upcoming month will be to maintain that level of success” (J.
Lipman, personal communication, April 8, 2014).

4. AUDIENCE ANALYSIS
• The decision makers who will be interested in
my report are :
• Pedro Mejia – District Manager
• Jeffrey Lipman – General Manager

5. POSSIBLE KEY STAKEHOLDERS
• Proctor & Gamble - Owner
• Boris Milgram – Vice President of Retail
• Sharon Schwartzberg – Regional Director
• Pedro Mejia – District Manager
• Jeffrey Lipman – General Manager
• Jamus Hanscom – Shaving Consultant
• Monica Long – Shaving Consultant
• Sarah Koceja – Barber
• All Customers

6. REFERENCES SUBJECT TO CHANGE
• The Art of Shaving Corporation. No Date. Employee Handbook.
• (J. Lipman, personal communication, April 8, 2014).
• (J. Vogelsang, phone interview, March 21, 2014.)
• Malka, E. Zaoui, M. (2002). The Art of Shaving. Clarkson Potter Publishers. New York.