I usually create suggestive illustrations for AV scripts (written by me)

1. Suggestive illustrations
I created the following illustrations to help the
VFX team understand a product marketing AV
script (written by me)

2. Explaining transactional email and its significance
When a message is relevant and expected, the
recipient is bound to take notice and interest.

3. Explaining transactional email and its significance
Hence, businesses today are focusing
on using email communication to
address customer needs through
direct request from them…
Signed up for a
new account
Purchased
your
product
online
Send me a daily
copy of your stock
market report by
9am sharp

4. Explaining transactional email and its significance
And by tracking
customer activity
and behavioral
changes…

5. Explaining transactional email and its significance
To send them timely, tailored and
relevant information with
attractive offers, which is useful to
them...
And good for the business…

6. Highlighting few critical issues/challenges
However, with your email communication now becoming
so valuable and important to your customers as well…

7. Highlighting few critical issues/challenges
What happens when these much anticipated
communication do not get delivered on time, or worse,
when they don’t get delivered at all?
Indian Air
Mumbai-Delhi
Updating
Please wait
GoIndia Air
Last few seats
available
Mumbai-Delhi
Dept:13:45
Booking counter
will close at 13:00

8. Highlighting few critical issues/challenges
You will either lose out on business opportunities…

9. Highlighting few critical issues/challenges
Or your customer complaints will gradually escalate,
diminishing your reputation amongst your customers first and
eventually amongst your potential customers.
When are
you
shipping
my
product?
I think I have
been
overcharged.
Where is my
monthly
itemized bill?
Where is
my monthly
statement?
I have not received
any complaint
acknowledgement
email, as advised.
How long should I
wait to receive the
requested
information?

10. Advising on a possible solution but discouraging its use with reasons
To ensure that
doesn’t happen, you
could build and
maintain your own
infrastructure to
manage delivery of
your email
communications.

11. Advising on a possible solution but discouraging its use with reasons
But, managing the complexities of an email delivery
infrastructure will significantly increase your cost and take away
your focus from your core business objectives.

12. Advising on a possible solution but discouraging its use with reasons
Instead, switch to a robust cloud based email delivery engine -
X… And eliminate the need to create your infrastructure to
manage your email delivery.

13. Emphasizing on the 3 Rs
By taking care of all essential measures like ISP monitoring,
feedback loop monitoring, assigning dedicated IP addresses,
email reputation monitoring and email authentication…
X offers reliability…
ISP monitoring
Email
Authentication
Feedback loop
Assigning IP
address
Monitoring Email
Reputation
R

14. Emphasizing on the 3 Rs
To ensure that
your customer
receives every
email on time.

15. Emphasizing on the 3 Rs
X also monitors and scores IP reputation, to
optimize your email deliverability.
R

16. Emphasizing on the 3 Rs
To provide
actionable multi-
dimensional reports
and analytics…
Emails delivered
Emails bounced
Emails dropped
Emails clicked
Emails spammed
Unsubscribed
And it tracks performance of every email in real time…

17. Which will help you:
Tailor your subsequent messages,
Increase your target audience size,
Revise your email delivery time,
Optimize message frequency, and
To spot many new opportunities to engage your customers.
Send by
9am, not
10 am
Send shipping status
ones in every 24hrs,
if product delivery
takes over 5 days
Emphasizing on the 3 Rs

18. Introducing Webhooks as a significant feature and explaining its use / benefit with an example
Sign up
confirmation
Message from X server
XYZ opened monthly catalogue
sign up confirmation email just
now. Send a thank you note
with this month’s catalogue?
Message from X server
Sign up
confirmation
Monthly
catalogue
Customer opened the new catalogue

19. Introducing triggerware as an advanced feature and explaining its use /benefit with an example
Message from X server
X successfully responded to 2
customers
X server response
rules
1
2
3
4

20. Emphasizing on automated rule based delivery
Despite offering such advanced
features and allowing you to
dictate the rules of delivery, X
automates the entire process of
email delivery, thus demanding
much less of your valuable time.

21. Highlighting easy API integration capability and scalability feature
It offers simple and easy API integration,
enabling application developers to run as
many unique campaigns as required…
And being a cloud based application, X
can scale on demand to easily manage
delivery of any email volume.

22. Directly endorsing
So, switch to X to increase your business process
efficiency in managing delivery of your relevant emails
to your customers…
And maximize your ROI.