Conceptualised and developed the attached AV script for a technology company.

1. Product marketing animation AV script
Product: X, a cloud based smart email delivery agent
-Fade in-
Outside an airport terminal, a man in a uniform is holding a placard with a company name and
name of the person he is there to receive. There are several other men holding up individual
placards with other names.
-Cut to- (Explaining transactional email and its significance)
Illustration VO
A man walks out of the terminal and looks
around to find his escort. He spots the placard
with his name and raises his hand in
acknowledgement and starts walking towards
his escort.
When a message is relevant and expected, the
recipient is bound to take notice and interest.
-Cut to-
Illustration VO
Many men appear one after another, each
holding a placard. Following is written on the
placards:
 I just signed up for a new account
 Purchased your product online
 Signed up for your monthly newsletter
 Send me a new login and password
 Send monthly statement electronically
 Send me a daily copy of your stock market
report by 9am sharp
Hence, businesses today are focusing on using
email communication to address customer
needs through direct requests from them…
-Cut to-
Illustration VO
A customer holding a cereal box is standing
with her shopping cart in a cereal aisle of a
large supermarket. Clearly confused, she looks
at the cereal box in her hand and then at the
different brands of cereal boxes kept on the
shelf in front. She then extends her hand to
keep the cereal box back on the shelf.
And by tracking customer activity and
behavioral changes…

2. Just then an offer pops out from the rack -
50% off on your favorite cereal loaded with
50% more fruits now (offer valid for today
only). She smiles and keeps the cereal box in
her cart and walks out of the aisle.
To send them timely, tailored and relevant
information with attractive offers, which is
useful to them...
Zoom out, pushing the image to the
background. A hand with a pen circles the lady
and draws an arrow to it and writes “right
people” on the screen. It then circles the offer
pop-up and draws another arrow and writes
“+ right message”. It then circles the entire
image and draws an arrow and writes “+ right
timing = significant ROI”.
And good for the business…
-Cut to- (Highlighting few critical issues/challenges)
Illustration VO
A golden envelope with a stamp that says –
high priority valuable mail
However, with email communication now
becoming so valuable and important to your
customers as well…
-Cut to-
Illustration VO
Back at the airport, where a man (who needs
to buy air tickets) is looking at flight
information updates on 2 different screens of
2 airlines. First screen of International jet is
showing “getting information”. The second
screen of Air International is showing “last few
seats available – counter closing in 20 mins.
Flight departure: 13:40”.
What happens when these much awaited
communication do not get delivered on
time…
The status on first screen of International jet
changes to “Unable to retrieve information”.
Or worse, when they don’t get delivered at
all?
The customer proceeds towards the Air
International counter to purchase a ticket.
You will either lose out on business
opportunities…
-Cut to-
Illustration VO
Angry individuals talking on their respective Or your customer complaints will gradually

3. mobile phones. Air bubbles flying out of each
mouth expressing their complaints:
 When are you shipping my product?
 Where is my monthly statement?
 I think I have been overcharged. Where is
my monthly itemized bill?
 I have not received any complaint
acknowledgement email, as advised.
 How long should I wait to receive the
requested information?
escalate, diminishing your reputation amongst
your customers first and eventually amongst
your potential customers.
-Cut to- (Advising on a possible solution but discouraging its use with reasons)
Illustration VO
A group of specialists enter the screen with a
bunch of servers.
To ensure that this doesn’t happen, you could
build and maintain your own infrastructure to
manage delivery of your email
communications.
-Cut to-
Illustration VO
Top half of the screen - A central monitoring
room with many screens displaying live feeds
from different security cameras. Following
video feeds are seen in individual screens.
 The lady at the cereal aisle abandons her
cart (loaded with stuff) at the aisle.
 It has been 15 days since XYZ customer
bought his last book.
 Customer inactive for 60 days.
 Customer has not renewed his magazine
subscription yet.
But, the need for perpetual evaluation of
every customer action to maintain relevancy
of your communication…
Bottom half of the screen – To the left side of
the screen, a stash of cash is getting taller as
more dollar notes are being added with the
constant ticking of a clock on the right side. In
the space between, emails are being
exchanged by a mesh of uniformly spread
computers on a globe with a computer that is
centrally located on the same globe (showing
complexity).
And managing the complexities of an email
delivery infrastructure will significantly
increase your cost and take away your focus
from your core business objectives.

4. Zoom into the main computer screen, which is
showing a real time status of sent and
delivered emails. Sent mail shows 10 but
delivered mails show only 4.
And your customers still may not receive all
your email communications.
-Cut to- (Introducing X as solution)
Illustration VO
Zoom in towards one of the emails. A Falcon
suddenly picks up the mail and flies away with
it and goes and settles on a cloud. The entire
thing then turns into X logo.
Instead, switch to a robust cloud based email
delivery engine, X, to effortlessly deliver
relevant emails to your customers based on
predetermined rules…
And eliminate the need to create and manage
your own email delivery infrastructure.
-Cut to- (Emphasizing on the 3 Rs)
Illustration VO
A bunch of mails is dropped on a conveyor belt
supervised by a man wearing a star badge
marked with RELIABILITY and REPUTATION
– assured delivery. The emails go through the
following blocks on the conveyor belt: ISP
monitoring, checking Feedback loop,
Assigning dedicated IP address, checking
email reputation, Authenticating email. The
first mail stamped authentic/verified comes
out of the last block, and onto a semicircular
IP reputation meter, placed visibly in front.
The meter “reading” moves from 0 mark on
the extreme left to excellent on the extreme
right on the meter.
X offers reliability…
By taking care of all essential measures like ISP
monitoring, feedback loop monitoring,
assigning dedicated IP addresses, email
reputation monitoring and email
authentication…
Once the mails, with the word
authentic/verified stamped on them, comes
out of the last block, the man picks them and
passes them from behind a computer. The
mails appear in an inbox showing on the
computer screen in front. There is a visible
clock that strikes 9 (am) as soon as the first
mail appears in the inbox (here you can play a
sound to bring attention to the clock timing).
The subject of the mail clearly visible –
Today’s stock market report. Subsequently a
To ensure that your customer receives every
email on time.

5. couple more email appears in the inbox with
the following subject lines – your monthly
statement; flight delay notification and happy
birthday, hope you like our present.
-Cut to-
Illustration VO
A room with multiple monitors showing real
time updates on emails sent, opened, clicked,
etc. A man wearing a star badge marked REAL
TIME REPORTING – status reporting and
analytics is sitting and monitoring the screens.
And tracks performance of every email in real
time…
We zoom out a bit to show a large computer
screen, with the X reports dashboard, in front.
We demonstrate information transfer
between the monitors and the computer by
showing cosmic rays traveling through the
interconnecting cables.
Tracked parameters (like clicks, bounces,
dropped, unsubscribe, etc) are highlighted one
after another on the dashboard.
To provide you with actionable multi-
dimensional reports and analytics…
-Cut to- (Introducing Webhooks as a significant feature and explaining its use / benefit with
an example)
Illustration VO
Traffic lights with an adjacent notice plate that
says – “Obey delivery rules”, followed by
“powered by webhooks and triggerware”.
That’s not all.
In addition to ensuring optimum deliverability,
X also offers simple but powerful features to
optimize effectiveness of your email
communication…
-Cut to-
Split screen – The screen goes from full to
contracting towards the left to half its size to
create an equally spaced right screen space.
Left screen: New email notification pops up
on a customer’s PC screen, soon after hitting
enter to sign up for a monthly catalogue on a
website. The subject of the email – “Monthly
One of such features allow you to create
custom callbacks to send you an immediate
notification, everytime a customer performs
any activity on a delivered email…

6. catalogue sign up confirmation”. He clicks on
the email and extends one hand to switch on a
table lamp and his other hand to pick up a full
glass of water to drink.
Simultaneously the screen contracts towards
left, to half its size.
Right screen: An employee sitting in his
cubicle. His back facing the viewers. In front
we see a label on a notice board that reads
“Sales team” and his computer screen with
some sales report.
Just then a large pop up appears that says:
“Message from X server – XYZ opened monthly
catalogue sign up confirmation email just
now.” (The table lamp lights up on the left
screen to show the response time)…
The sales person then clicks on a tab on the
same pop up that says “send a thank you note
with this month’s catalogue”.
Right screen fades away.
The consumer has just finished drinking one-
fourth (this is to show how fast the response
email arrives) of the water in the glass when
another email notification pops up on his
screen. The subject of this email – “Thank you;
here is your copy of our present month’s
catalogue.” He also receives the same message
on his phone, which is visibly kept on his desk.
The screen again contracts towards the left
and the right screen with the sales man
appears.
A pop up on his screen appears that says –
Customer opened the new catalogue.
This simple X feature, called Webhooks, is
designed to enable you to pursue your
customer with timely and appropriate follow-
up email communication.
-Cut to- (Introducing triggerware as an advanced feature and explaining its use /benefit with
an example)
Illustration VO
Clear the computer screen. A block appears
with the word Triggerware written on it.
Another X feature is so evolved, that in
addition to responding to direct customer
requests, you can now send out relevant
communication based on individual customer
actions…

7. On the left of the computer screen, following
appears in 2 separate blocks in a column.
 Abandoned cart with a visible pair of jeans.
 15 days since customer purchased a book.
An arrow from each block extends towards
the triggerware block.
On the right side of the triggerware block the
following appears in the form of an email
notification on the end user’s computer
screen
Notification:
 Customer X abandoned a cart with a pair
of jeans.
 It has been 15 days since customer Y
purchased a book.
For e.g., now when a customer doesn’t make
a purchase after selecting an item…
Or had purchased an item many days ago…
This advance X feature, called Triggerware,
will not only notify you…
We zoom into the triggerware block and see a
list of rules: X server response rules
 Schedule cart abandonment email after 24
hours of non-purchase, with applicable
offers for the particular items.
 Send list of new arrivals after 15 days of
purchase of any book.
As the second rule appears, an arrow now
extends in the opposite direction towards the
2nd
customer action block. A mail with the
subject “new arrivals” flies simultaneously as
the arrow extends.
But will also automatically send out relevant
communication to the customers, as per
predetermined delivery rules…
Another email notification appears on the end
user’s computer screen on the right of the
triggerware block. Again an arrow extends
towards the end user’s PC screen to show the
passing of information. Notification: X
successfully responded to 2 customers.
You will also receive an immediate notification
once it is all done.
-Cut to- (Emphasizing on automated rule based delivery, scalability and API integration)
Illustration VO
Bunch of mails coming out of many
interconnected cogwheels and into separate
channels in an “email sorting” room. 1st
channel marked as “response mailers” and the
second channel marked as “predefined event
mailers”. Large volumes of mails are dumped
Despite offering such advanced features, X
actually demands very less of your valuable
time, by automating the entire process of
email delivery.

8. on each channel. In the first channel, a couple
of mails, marked with subject lines like
“money transfer confirmation” for Mr. Ashish
Roy and “shipping confirmation” for Mr.
Suresh Patil, are noticeably moving through
the channel.
In the second channel, a couple of mails,
marked with “anniversary greetings” (highlight
the date) for Mr. and Mrs. Singh and an
“annual event (seminar) invitation” for Ms.
Meghana Sathe, are noticeably moving
through the channel.
The mails continuously come out of the
“sorting room” and settles on a cloud. As the
emails continuously pour in, the cloud
expands to fit the growing number of emails
simultaneously.
And if due to the growing effectiveness of
your email communication, you decide to
increase your email volumes…
Being a cloud based delivery engine, X will
easily scale to manage delivery of your
growing volumes of email.
-Cut to-
Illustration VO
A huge piece of puzzle marked X. A couple of
smaller pieces of puzzles of varying sizes
marked with “your app” flies in from different
direction and bonds perfectly with the X piece,
and then disintegrates into many mails.
Further, your application developers can now
run as many campaigns as required, using its
easy API integration feature…
-Cut to- (Directly endorsing)
Illustration VO
On top half of the screen, write down
RELIABLE, REAL TIME REPORTING,
Email RELEVANCE, RULE BASED delivery.
Below -
A graph of revenues received from email
marketing communication. The graph
gradually appears through pop-ups of two
sections – the Email sent and the quarter
breakdown appears simultaneously, followed
by the revenue per mail. A line drawn with
So, improve your business process efficiency in
delivering your important and relevant email
communications…
By switching to a reliable email delivery engine
that offers real time reporting and advanced
rule based delivery of relevant emails …
And maximize your ROI

9. envelopes show the email volume sent and a
parallel line drawn with dollar notes show the
revenues earned.
-Cut to- (Contact details)
Illustration VO
A phone representation with company’s
contact number against it.
Email representation with company’s email id
against
Company address
X experts are available to address all your
queries and concerns via phone, email and in
person at (read the address).
www.XYZ.in Visit us at (read the website URL)