How to use psychologic and behaviour of your users to improve your product/service and marketing

1. THE POWER OF USER
PSYCHOLOGY AND
BEHAVIOUR

2. THE POWER OF USER PSYCHOLOGY AND BEHAVIOUR
CHAKARD CHALAYUT
Co-Founder of Chaos Theory
KOWIT CHAROENRATCHATABHAN
CTO and Co-Founder of Follovv

3. Follovv which inspired traveler to find right
experiences right now.

8. Human Psychology
Human Psychology is the study of why people do things. Psychologists try to find the
underlying cognitive processes that explain human' choices and how they respond to
the influence of business, marketing, as well as the external stimuli that convince people
to activate, engage, purchase certain items.

9. How do we know people
or your consumer?

16. We know people personality and behavior by
using OCEAN personality model

25. Cambridge analytica uses only 0.26% of total
data to get accuracy model of US Voters.

27. psychology and economics to gain a better understanding of
human behavior and decision making.
Human Economic Behaviour

37. Pricing Strategy

38. Scarity

39. Environment Effect

40. Competition Effect

41. The Power of user relationship

42. IKEA Effect

43. Adaptation to your startup

45. Adaptation to your startup

46. Social Proof

47. Social Proof

48. Colors

50. Word

51. Recommended book

52. The Future

53. The Future