VALUE PREPOSITION

1. MARKETING MANAGEMENT

2. CONTENT
Value Proposition
Product Positioning
Marketing Mix

3. Value Proposition
 Need – maintaining hygiene
Want – fabric friendly and stain removal.

4. Possible Product Offering
Liquid detergent
Soap bar
Washing machine powder
Frontload and top load detergent
Fabric care

5. Brand Chosen For Product Offering
 Brand – Surf Excel
 Parent company – Hindustan Unilever Limited

6. Surf Excel Product’s

7. MARKETING MIX
The marketing mix is a business tool used in
marketing and by marketers. The marketing mix is
often crucial when determining a product or brand's
offer, and is often associated with the four P's: price,
product, promotion, and place.

8. Marketing Mix 4 p’s
Product – On the basis of our need and want
we have chosen liquid detergent(Surf excel).

9. Marketing Mix 4 p’s
Price – the price of the product is right pricing
in the market as compare to other competitor
and income level.
Price Range - Rs 60 – 230/-

10. Marketing Mix 4 p’s
Places- HUL has a very long chain of distribution in the market
through which it is easily available in the market.
General store
Super market
Departmental store
Online website

11. Marketing Mix 4 p’s
Promotion – HUL uses all the type of advertising strategy to make it
product visible in the market in the best possible way.
Banners
Print ads
Online advertisement
Campaigns at public places
Guerilla marketing

12. Few Promotion Of Surf Excel

13. THANK YOU