3. Introductions
- Your name?
- What you have studied so far?
- What are you excited about in studying this module?
- What fears do you currently have?
4. Professionalism
In groups, come up with:
3 ideas on what constitutes ‘professionalism’ in a work context
3 ideas on what constitutes ‘unprofessionalism’
(NB – answer 2 must not be the opposite of answer 1!!)
5. Workshop 3
Communication
Skills and
Interpersonal
Behaviour
Workshop 2
Time and
Project
Management
Workshop 4
Team Working
Workshop 1
The Commission
Module overview
Business Analysis
Workshop 5
Report Writing
Presentation
Skills
Workshop 6 (10% of final mark)
Team Presentations on Workshops 1
– 5
Communications
Project Management
Business Analysis
Video Blog (15% of final mark)
Individual Video Blog – 3 mins
reflection on first half of the
programme and readings
Workshop 9
Customer
Relationship
Management
Preparation
for Board
Paper
Workshop 7
Preparation
for Charitable
Activity
PAVE
fundraising
activity
Workshop 8
(15% of final
mark)
Observed
Charitable
Activity
Written Blog
(20% of final
mark)
500 words on
a specific
question
Workshop 10
(40% of final mark –
30% group 10%
individual)
Team Presentations to
Client Board
Based on Board Paper
Board Paper
to be
submitted
750 words
W/C 3/11
by 17/11
Readings to be advised
Assessable content
9. The Commissions
Groups A, C, E:
Identify a new market that Pearson College could consider moving into.
Your presentation should consider what competition there is in this market,
what the benefits might be, and your suggestions for the best way to
approach it.
Groups B, D, F:
Identify Potential Merger and Acquisition Targets for Pearson College. Your
presentation should consider why you think the target(s) would be a good
fit with the overall strategy for Pearson College, and your suggestions for
the best way to approach it
11. Challenge 1 requires you to:
Carry out a competitor analysis comparing Pearson College with Two other
major players in the industry in line with the brief you will now be given.
YOU must identify the two competitor organisations
The analysis will consist of:
- A SWOT analysis for each business
- A PESTLE analysis for each business
The analysis should take into account such things as:
- Turnover and profitability
- Global Reach
- Key areas of competitive advantage of each business
You will be expected to present your findings during Workshop 6
13. SWOT analysis
Stands for:
USUALLY INTERNAL ISSUES USUALLY EXTERNAL ISSUES
Can be used to analyse a business, or a business unit, or a product or
service
You can even do a SWOT analysis on yourself!
A well constructed SWOT analysis can provide some clear insights into the
business and inform what areas need to be strengthened either to mitigate
against potential threats or take advantage of potential opportunities
14. Carrying out a SWOT analysis
STRENGTHS WEAKNESSES
What are your strengths?
What do you do better than
others?
What unique capabilities and
resources do you possess?
What do others perceive as
your strengths?
What are your weaknesses?
What do your competitors do
better than you?
What could you improve
given the current situation?
What do others perceive as
your weaknesses?
OPPORTUNITIES THREATS
What trends or conditions
may positively impact you?
What opportunities are
available to you?
What trends or conditions
may negatively impact you?
What are your competitors
doing that may impact you?
Do you have solid financial
support?
What impact do your
weaknesses have on your
threats?
EXTERNAL INTERNAL
15. The PESTEL analysis
Originally known as the STEP analysis, but has been extended over the
years
16. Political
Local or national governmental issues
Alliances and agreements between countries
Changes in government and approaches to business
Changes in regulation
Changes in employment law
20. Environmental
Green issues
Corporate Social responsibility
Attitudes towards charity
Attitudes towards waste
21. Legal
New laws, repeals of old laws
Regulation again
Licensing
Driving laws
Tendency to be more litigious
22. Things to consider within a PESTEL
analysis
Each of the factors must be looked at when carrying out the analysis
BUT – the situation or the context may mean that one or more factors is
looked at more deeply than the others
Not all factors are threats – some are opportunities (cf SWOT analysis)
Carrying out a PESTEL analysis is not a substitute for continual
environmental scanning – the world changes very very quickly sometimes
23. Watch videos
Completion of a SWOT analysis:
https://www.youtube.com/watch?v=cw3AAqz6-Mc
Completion of a PESTLE analysis:
https://www.youtube.com/watch?v=elLS8NMpLw8
[available on the OLE]
24. Workshop Activity
Based on what you have seen in the two videos:
Teams A, C, etc to begin to develop a SWOT analysis of Pearson College
based on what they currently know
Teams B, D, F etc to begin to develop a STEEP analysis of Pearson College
based on what they currently know
Each team to present their findings. It is in the interests of other teams to
listen to the presentations as this will give them the information they need
to begin their own version in time
25. The course reader
You will be given a chapter to read ofter each workshop – the rest
is for you to read at your leisure
26. Beyond the workshop
Continue to work on your competitor analysis of the three businesses. You
may delegate individual parts to team members to complete but you will
be required to present your findings at Workshop 6 where they will be
considered by a judging panel and you will be asked questions about them.
This output forms part of the module assessment
The brief gives you everything you need to know about what to produce
You should also read Chapter 4 of the course reader prior to the next
workshop
27. Review and recap
This workshop has covered:
- An overview of the whole module
- Your commission
- Your teams
- An introduction to business analysis
- Next workshop – Time and Project Management! Don’t be late!
