1. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.1
Analysis 1: Evidence and the Nature of
Knowledge in the Digital Age
Topic: Introductory Lecture
Topic Number: 1

2. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.2
LECTURE’S LEARNING
OBJECTIVES
• To provide an outline of the scope of the
unit to students
• To introduce the topic of ‘knowledge
management’ to students
• To brief students on the assessment for the
unit

3. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.3
QUESTIONS THIS UNIT WILL TRY TO
ANSWER
• How do we know whether something is true?
• How can you assess the credibility of different
types of materials and reports?
• How do you decide what types of information
to read and what to include into reports,
business cases, academic essays,
presentations, or strategy sessions?

4. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.4
QUESTIONS THIS UNIT WILL TRY TO
ANSWER
• The amount of information now available to
students and professionals is enormous and
wide ranging and much of it available at the
click of a button.
• How do you manage the data deluge and how
do you assess the quality and relevance of
that information?

5. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.5
KNOWLEDGE ECONOMY
• Driven by knowledge intangibles rather
than natural resources, capital or low
skilled labour
• Economic performance based on
knowledge, technology and learning
• Mobilising knowledge to add value to
goods and services

6. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
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KNOWLEDGE ECONOMY
(CONTINUED)
• Knowledge added to products and services
in West and built in low wage economies
• India & China developing highly educated
labour force
• Recent survey showed 80% of new
corporate R&D sites and personnel of top
firms are in India and China

7. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.7
WHAT’S ALL THE KM FUSS?
• KM started around the mid-1990s
• Knowledge seen as the most important
source of competitive advantage
• Came from consultant beginnings
• Some strongly into IT, some strongly into
HR and some into strategy
• Academic roots in organisational learning,
information systems, strategy and finance

8. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
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DEFINITIONS OF KM
• "If only HP knew what it knows it would make three
times more profit tomorrow”
Lew Platt, ex CEO Hewlett Packard
• "Most activities or tasks are not one-time events. Whether its
drilling a well or conducting a transaction at a service station,
we do the same things repeatedly. Our philosophy is fairly
simple: every time we do something again, we should do it
better than the last time".
Sir John Steely Browne, BP, Harvard Business Review, 1997.

9. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.9
DEFINITIONS OF KM
•"The capabilities by which communities within an organisation
capture the knowledge that is critical to them, constantly improve
it and make it available in the most effective manner to those who
need it, so that they can exploit it creatively to add value as a
normal part of their work”
GlaxoSmithKline

10. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
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DEFINITIONS OF KM
•“We recognise that our most important asset is people and
their knowledge. We understand Knowledge Management (KM)
as the cultivation of an environment within which people are
willing to share, learn and collaborate together leading to
improvement".
Care Services Improvement Partnership (CSIP)

11. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.11
UNIT LEARNING OBJECTIVES
• Demonstrate a basic understanding of the
concepts of knowledge and evidence and
some of the relevant underlying theoretical
concepts
• Explain and evaluate a range of approaches to
the generation of information and reports and
supporting evidence

12. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.12
UNIT LEARNING OBJECTIVES
• Research a topic using a range of sources and
be able to present arguments on the validity
and credibility of various sources
• Read and write critically
• Demonstrate techniques for managing data
deluge and selecting a range of resources to
support a project within strict time limits

13. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.13
UNIT LEARNING OBJECTIVES
• Demonstrate a clear understanding of the particular
risks associated with the use and misuse of evidence
and knowledge in the digital age and some possible
strategies for managing these risks.
• Critically analyse information sources evidence and
arguments and look to draw appropriate conclusions.
• Demonstrate a good working knowledge of web-based
tools used in business to manage and analyse
information

14. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.14
TOPICS
• Knowledge Management and the Nature of
Knowledge
• Intellectual Capital
• Leveraging Knowledge through Strategic
Management

15. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
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TOPICS
• Creating Knowledge through organisational
learning
• Knowledge Management Tools & Systems
• Mobilising and Implementing Knowledge
Management

16. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
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UNIT Assignment
• 100% individual coursework
• Max. 1,800 words
• Presented with a topical issue which you will
need to research

17. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.17
Assignment Expectations
• Consider a wide range of data and information
sources in order to demonstrate your ability
to research off and online. All research should
be referenced using the Harvard system
• Demonstrate which data and information
sources are more valid and credible than
others in determining the points you would
like to make on the issue in question

18. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.18
Assignment Expectations
• Demonstrate a critical approach by discussing
why certain sources of information and data
are not as valid and credible in helping to
provide advice on the topic in question
• Demonstrate how certain sources of
information and data could be misleading and
what risks are associated with this

19. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
Slide 1.19
Assignment Expectations
• Demonstrate how a wide range of data and
information sources support your points on
the issue in question
• Be able to provide a clear and concise report
which assists in being able to deal with a wide
range of data and information sources

20. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
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Assignment Expectations
• Demonstrate how and why different data and
information sources have lead you to a devise
certain points made within your report

21. Slide 1.21
Reading and preparatory work to be done
Read:
• Jashapara, A. (2011) “ Knowledge Management:
An Integrated Approach” Pearson Education,
Chapter 1
Work to be done before the seminar:
• Carry out all the reading above
• Answer the questions on the handout
• Bring your work to the seminar
21
Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011

22. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
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Essential work for next week
• Please consult the OLE for details of:
– Essential readings*
– Seminar/workshop preparation work*
– Recommended further readings
– Any additional learning
* Essential readings and preparation work must always be completed in time
for the next session
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23. Jashapara, Knowledge Management: An Integrated Approach, 2nd Edition, © Pearson Education Limited 2011
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End of presentation
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