The document discusses recommending whether a hospital should purchase a new MRI machine. Key factors to consider include the types of patients and care that will be provided, the assembled team, and the financial analysis which guides the purchase decision. The goal is to provide a 2-minute elevator pitch to the CEO to persuade them on the recommendation. The pitch should reference the cash flow analysis which shows the system and installation costs of $2.5 million, projected revenues and costs over 5 years, and a positive net present value and internal rate of return indicating the purchase is financially worthwhile.