1. Advocacy Marketing Program
Student Housing Communities

2. Mission:
Turn your residents into
marketers for your
student living community.

3. Brand Ad-vo-cate (Noun)
a brand advocate is a person,
or customer who talks favorably
about a brand or product, and
then passes on positive word-of-
mouth (WOM) messages about
the brand to other people.

4. Millennials as Advocates
• 99% of millennials are more likely to engage with a friend's post over a brand's post – Social Chorus
• 96% of millennials say that friends are the most credible source of product information – Social Chorus
• 92% of millennials would consider purchasing a product if a friend recommended it. - Social Chorus
• 77% of consumers are more likely the buy a product when they hear about it from friends or family - Nielsen
• 50% of millennials are willing to share content for brands that they love. – Social Chorus
99% 96% 92%
77% 50%
Will likely engage Will find credible Consider purchasing
Likely purchase Willing to share

5. Student Housing
Friends Refer Friends in a Big Way
Studies are proving that friend-to-friend referrals are consistently
#1 reason that apartment communities are discovered
2012 Resident Survey by Campus Apartments

6. …….………....

7. What is Community Rewards?
• Community Rewards is…
• Community Rewards is not...

8. Install apps

9. Awesome Prizes
Double your followers
New Shares & Tweets
Discover who loves you
Resident Reviews
Generate Content

10. Actions = Points = Rewards

11. Immediate results
8 properties over 75 days

12. Drive Reviews to Google
Thanks for the review!
For an extra 1,500 points, will
you leave a review on Google?
I love living here! The townhome style is one of my
favorite things about it, the pool is right in front of my
house along with the basketball courts and volleyball
court. Come check it out!

13. Platform case study
Top 3 review platform sites for 20 properties
in 8 of the top U.S. markets over the past 5 years
Orlando, Tallahassee, Richmond, Tucson, College Station, Baton Rouge, Athens, and Tempe
GOOGLE
REVIEWS
APARTMENT
RATINGS
YELP
Average star rating
over 5 years 2.28
stars
2.29
stars
1.15
stars
?
Average number of
reviews submitted
over 5 years
6.9
reviews
37.2
reviews
1.2
reviews
?

14. Platform case study
Community Rewards reviews for the same 20 properties
in 8 of the top U.S. markets over 120 days
Orlando, Tallahassee, Richmond, Tucson, College Station, Baton Rouge, Athens, and Tempe
GOOGLE
REVIEWS
APARTMENT
RATINGS
YELP
Average star rating
over 5 years
120 days
2.28
stars
2.29
stars
1.15
stars
3.98
stars
Average number of
reviews submitted
over 5 years
120 days
6.9
reviews
37.2
reviews
1.2
reviews
36.6
reviews

16. Generate qualified leads
Scratch & Win
Watch your Interactive Scratch
& Win app go viral and turn
1 lead into 10.
70% of prospects shared
Scratch & Win to friends in
their news feed

17. Dashboard
Track your Advocates Effectiveness and discover your most
valuable marketers inside your customizable dashboard.

19. Pricing
Facebook Applications
$249 /month
PerCommunity
One-time program Setup
$199 /One-Time
Setup&Installation
Other Social Media Services
Call for Quote
Variable

20. Modern Message, LLC is the creator of Community Rewards - a cross-platform social referral solution built
specifically for the Multifamily Industry that enables property managers to increase the reach & ROI of their social
media presence. Launched nationally in 2012, we currently work with some of the largest companies in both
student and conventional housing. The company is comprised of multifamily specialists, and is dedicated to
solving mobile and digital marketing challenges for companies of all sizes.
Modern Message, LLC is based in Dallas, Texas.
Contact
John Hinckley
john@modernmsg.com
(972) 978-7777
© 2013 Modern Message Holdings, LLC
All rights reserved. Confidential.