BRAND EXPERIENCE TRENDS 2015 15
www.GrahamDBrown.com PART 1

This is Part 1/3 of
a trend series for 2015 available on www.GrahamDBrown.com created by Graham D Brown

www.GrahamDBrown.com what’s inside part 1?
1. brand experience 2. liked vs loved 3. the connection economy 4. attention is your biggest cost 5. end of the Big Idea

Let’s take a look inside
the head of your customer in 2015 www.GrahamDBrown.com start here

she sees 170,000 marketing messages
by her 17th birthday www.GrahamDBrown.com flickr © jonathan-grado this is a problem!

she lives in a world
of noise www.GrahamDBrown.com flickr © joaolavinha

www.GrahamDBrown.com

www.GrahamDBrown.com she doesn’t need more
marketing

www.GrahamDBrown.com Google search “how to
unsubscribe” I’m a customer, get me out of here!

www.GrahamDBrown.com
her
awareness
means
nothing

www.GrahamDBrown.com when was the last
time she bought a Cadillac? so much for being aware of the brand!

www.GrahamDBrown.com
her
attention
means
everything

her brain gates out 95%
of the information www.GrahamDBrown.com flickr © helgabj

Wait a minute, While I
have your attention... www.GrahamDBrown.com

Thanks for checking out my
presentation so far... Don’t forget to LIKE & SHARE Check out how you can get my FREE download on the next slide GrahamDBrown www.GrahamDBrown.com

www.GrahamDBrown.com Learn the secrets of
how to create exceptional Brand Experience without being Steve Jobs! CLICK HERE & Download 50 pages FREE!

OK, I hope you clicked
that LIKE button to help spread the Brand Experience message! Let’s continue... www.GrahamDBrown.com

In marketing today... ATTENTION is
your biggest COST www.GrahamDBrown.com flickr © helgabj

www.GrahamDBrown.com the best place to
bury a dead body these days is in the 2nd page of Google search results when was the last time you went here?

So, the question we need
to be asking is... www.GrahamDBrown.com

what makes your brand any
different? www.GrahamDBrown.com flickr © evadedave

www.GrahamDBrown.com how do they do
it?

www.GrahamDBrown.com how do they lead
their industries in with world-class brand experience?

www.GrahamDBrown.com So here are the
15 biggest trends in Brand Experience in 2015 driven by these leaders:

www.GrahamDBrown.com #1 Brand Experience ...the
1st trend

www.GrahamDBrown.com Your brand is what
people say about you when you’re not in the room - Jeff Bezos, CEO Amazon

www.GrahamDBrown.com branding brand experience ...because
experience is the brand I’ll use this format for every trend so you can see what’s changed in Brand Experience

Brands are no more than
the stories we tell www.GrahamDBrown.com flickr © mugraha

Experience is only real... when
shared www.GrahamDBrown.com flickr © zoetnet

www.GrahamDBrown.com
#2 Liked vs Loved

“The Zune was crappy because
the people at Microsoft don’t really love music or art the way we do. We won because we personally love music.” - Steve Jobs, CEO Apple www.GrahamDBrown.com

www.GrahamDBrown.com

www.GrahamDBrown.com Learn the secrets of
how to create exceptional Brand Experience without being Steve Jobs! CLICK HERE & Download 50 pages FREE!

www.GrahamDBrown.com love [luhv] noun a
feeling of warm personal attachment or deep affection, as for a parent, child, or friend.

because people buy on emotion
and justify with logic www.GrahamDBrown.com flickr © micadew this is what it’s all about!

if customers LIKE you you
might as well be INVISIBLE www.GrahamDBrown.com flickr © thejameskendall

www.GrahamDBrown.com like love if customers
like you be afraid, be very afraid 1000 people Liking your brand on Facebook < 1 customer who Loves it

people only recommend brands they
www.GrahamDBrown.com flickr © tanj

www.GrahamDBrown.com
#3 The Connection
Economy

“the connection economy rewards the
leader, the initiator and the rebel” Seth Godin, author

www.GrahamDBrown.com the media advertising complex
the connection economy what people share = your brand

www.GrahamDBrown.com now we are all
connected... flickr © frauhoelle

www.GrahamDBrown.com

www.GrahamDBrown.com #4 Attention is Your
Biggest Cost

People don’t wake up thinking
about BRANDS anymore... www.GrahamDBrown.com flickr © commonbond

www.GrahamDBrown.com at·ten·tion [əˈten(t)SH(ə)n/] noun notice
taken of someone or something; the regarding of someone or something as interesting or important.

http://www.google.com/trends/explore#q=gangnam%20style Google Search Trends: “Gangnam
Style” www.GrahamDBrown.com Awareness doesn’t last very long

www.GrahamDBrown.com Not a strategy to
build a brand long term

www.GrahamDBrown.com awareness attention Pay Attention:
95% of marketing in the Connection Economy is wasted because marketers forget that customers have to pay to see it

www.GrahamDBrown.com tell her what’s noise
and what’s signal help her make sense of all the noise

www.GrahamDBrown.com tell her what’s noise
and what’s signal we’re only interested when it’s about us...

www.GrahamDBrown.com after all, who’s profile
do we look at the most? ...our own of course

every customer looks at your
marketing and asks “where am I in this story?” www.GrahamDBrown.com flickr © lcrf

www.GrahamDBrown.com #5 End of The
Big Idea

The days of ARE OVERwinning
awards and Tony the Tiger www.GrahamDBrown.com Sorry guys!

www.GrahamDBrown.com the big idea noun
An attempt to communicate a brand, product, or concept to the general public, by creating a strong message that pushes brand boundaries and resonates with the consumers

www.GrahamDBrown.com one Big Idea many
small actions Don’t forget that David Ogilvy, Mad Men and the Pepsi Generation weren’t just last century, they were the last millennium...

Advertising is a TAX on
boring brands www.GrahamDBrown.com flickr © strevs

www.GrahamDBrown.com the ad agency model
is so old fashioned it still uses Roman Numerals ...and why don’t ad agencies advertise?

experience is….the small moments we
touch their daily lives www.GrahamDBrown.com flickr © ambriola

now, get ready for My
FREE DOWNLOAD

http://www.grahamdbrown.com/download-
1

2015 is the year for
Brand Leadership www.GrahamDBrown.com Find out how brand leadership can help you create exceptional brand experience without being Steve Jobs! CLICK HERE & Download 50 pages FREE!