The document provides 10 insights into understanding the social customer, including that she is social by design and hardwired to connect, her real identity lies beyond what can be learned from data, and she finds meaning offline and uses online resources to get there.

1. Meet the
Social
Customer
10 insights into her world

2. by Graham Brown
Digital
Anthropologist
Author
Cultural Explorer

3. insights into
how she s
changed
10

4. Get more of my
INSIGHTS and
PRESENTATIONS
CLICK HERE

5. OK, let s go

6. She is Social by Design
...hardwired to connect
1

7. Her real identity lies
beyond the reach of
BIG
DATA
2

8. She is not a
demographic
segment
...but defined by
her interests
3

9. She doesn t
buy stuff
but what
stuff does
for her
4

10. She isn t loyal
to any brand
...but loyal to what that
brand does for her
5

11. Her attention
...is your biggest cost
6

12. She buys on the
recommendation
...of Friends not
Ad Agencies
7

13. She looks at
your
marketing
and asks...
where am I in
this story?
8

14. She s not a
Digital Native
...but an Offline
Immigrant
9

15. She finds
all meaning
Offline
and uses
Online to
get there
10

16. z
Don t forget
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presentation!

17. Get more of my
INSIGHTS and
PRESENTATIONS
CLICK HERE