Ceo of Mobile Vikings Frank Bekkers (aka Chief Viking) did a 7 minute speech about Mobile Vikings at the Creativity World Forum in Hasselt 2011. He did that barefoot, and with helmet and axe. Like a true Viking ;-)
17/11/2012 Creativity World Forum Hasselt
13. The rules of telecom are
• Big marketing budget
• Well trained sales team
14. The rules of telecom are
• Big marketing budget
• Well trained sales team
• (Flagship) stores at AAA-locations
15. The rules of telecom are
• Big marketing budget
• Well trained sales team
• (Flagship) stores at AAA-locations
• Binding contracts for 2 years
16. The rules of telecom are
• Big marketing budget
• Well trained sales team
• (Flagship) stores at AAA-locations
• Binding contracts for 2 years
• Concentrate on sales not on service
28. What did they have in common?
• None of them were a technology company
29. What did they have in common?
• None of them were a technology company
• They were all platform companies
30. What did they have in common?
• None of them were a technology company
• They were all platform companies
• They were all community driven
31. What did they have in common?
• None of them were a technology company
• They were all platform companies
• They were all community driven
• And the first three were very strong in mobile
49. But most importantly
He tried to build a very dedicated
community. And he didn’t want to
call them customers, but Vikings.
Open communication with and
between them was key.
51. And did it work?
• They became by far the cheapest mobile data
player in Belgium
52. And did it work?
• They became by far the cheapest mobile data
player in Belgium
• 68% of the Mobile Vikings were referred by
another Mobile Viking
53. And did it work?
• They became by far the cheapest mobile data
player in Belgium
• 68% of the Mobile Vikings were referred by
another Mobile Viking
• They had by far the lowest percentage of
people that left the community within the first
year (and this without a contract)
54. This was their growth curve
70,000
60,000
50,000
40,000
30,000
20,000
10,000
0
jan mrtmei jul sepnov jan mrtmei jul sepnov jan mrtmei jul sep
60. What I can tell?
• The Mobile Vikings will start an experiment in
December in Hasselt
61. What I can tell?
• The Mobile Vikings will start an experiment in
December in Hasselt
• If you are a Mobile Viking
62. What I can tell?
• The Mobile Vikings will start an experiment in
December in Hasselt
• If you are a Mobile Viking
• And you live in the area of Hasselt
63. Send an email to
secretproject@mobilevikings.com
And we’ll keep you updated
64. For everybody else
Follow us @
www.mobilevikings.com
facebook.com/wearemobilevikings
@mobilevikings