9. You make people happier not by
giving them more options but by
stripping away as many as you can.
“
10. The average smartphone
user checks her phone
221 times a day.
TECMARK, OCTOBER 2014.
Time spent on mobile
devices is at an average
of 3hrs 16m day.
16. Avoiding a digital interface means
you don’t waste time using a screen
you don't need to be using anyway.
17. 40% of adult smartphone
owners use voice search
to ask for directions,
39% to dictate a text
message, 32% to make a
phone call, 23% while
they are cooking.
0
50
23%
32%
39%40%
GOOGLE MOBILE VOICE STUDY, OCTOBER 2014
18.
19. This is particularly true of context-aware technology.
No matter how often we say we’re
creeped out by technology, we tend to
acclimate quickly if it delivers what we
want before we want it.
21. Taxi services like Uber, Amazon’s Prime One-Click Ordering, Instant delivery services like
WunWun, DoorDash and Path Talk Messaging
22. Focus on Time to satisfaction
Take a look at Amazon’s Anticipatory shipping patent — a system of
delivering products to customers before they place an order, basically
its smart purchasing. This type of complex predictive analytics is all
targeted at time to satisfaction for the customer.
43. The ability to capture large sets of realtime
data and predictively start serving up the
best intended experience.
44.
45.
46. Key Take Aways:
‣ We tend to acclimate quickly if the experience delivers what we
want before we want it.
‣ Focus on Time to Satisfaction for the Customer.
‣ A great Employee Experience means a great Customer
Experience.
‣ Predictively & Intelligently serve up the best intended experience
based on “Anticipatory” Design
