Here at Growth Engineering, we’ve seen first-hand the growing trend of companies seeking mobile learning solutions. Time and again, the same question comes up: “do I need a designated mobile learning platform or is it enough to make sure the LMS is responsive?” In this slide deck, we'll take you through the pros and cons of each approach, so you can weigh up the good, the bad and the ugly. For more information, please visit www.growthengineering.co.uk

2. THE AGENDAHERE’S WHAT WE’LL TACKLE
WHY YOU SHOULD CONSIDER A
MOBILE STRATEGY
HOW PEOPLE INTERACT WITH
MOBILE DEVICES
THE DIFFERENCES BETWEEN A
NATIVE AND A WEB APP
THE RESOURCES REQUIRED FOR
A MOBILE FIRST SOLUTION

3. WHY GO MOBILE?
SECTION 1

4. LAST YEAR MOBILE
USAGE OVERTOOK
DESKTOP USAGE FOR
THE FIRST TIME.
& PERSONAL PHONES
ARE BEING USED
FOR WORK MORE
AND MORE.
MOBILE FIRST vs RESPONSIVE SITE 4

5. ATTENTIONS SPANS
ARE SHORTER THAN
THEY’VE EVER BEEN.
MICROLEARNING
SOLUTIONS COMBAT
THIS BY DELIVERING
THE LEARNING
LITTLE AND OFTEN.
MOBILE FIRST vs RESPONSIVE SITE 5

6. LEARNERS HAVE
LESS TIME SET
ASIDE FOR FORMAL
LEARNING AND
OFTEN HAVE TO
FIT TRAINING
IN AROUND
THEIR ROLES.
MOBILE FIRST vs RESPONSIVE SITE 6

7. SOCIAL LEARNING IS
PLAYING AN
INCREASINGLY BIG
ROLE WITHIN
ORGANISATIONAL
LEARNING AND A
MOBILE LEARNING
SOLUTION CAN
SUPPORT THIS.
MOBILE FIRST vs RESPONSIVE SITE 7

8. MOBILE USAGE
SECTION 2

9. ON AVERAGE, PEOPLE
CHECK THEIR PHONES 150
TIMES A DAY.
EACH TIME THEY CHECK,
IT’S USUALLY ONLY FOR
UNDER A MINUTE.
70% CHECK THEIR
PHONES WITHIN AN HOUR
OF GETTING UP IN THE
MORNING.
MOBILE FIRST vs RESPONSIVE SITE 9

10. DESKTOP PCs ARE THE
PREFERRED CHOICE FOR
TIME-CONSUMING
ACTIVITIES OR THOSE
THAT REQUIRE MORE
CONCENTRATION.
MOBILE USERS ARE
GENERALLY ON THE
HUNT FOR SPECIFIC
INFORMATION OR TO DO
A SPECIFIC THING.
MOBILE FIRST vs RESPONSIVE SITE 10

11. OUT OF CONVENIENCE,
PEOPLE TEND TO USE
THEIR PERSONAL
PHONES FOR WORK
RELATED TASKS.
IF THE CONTENT ON THE
APP IS OF POOR
QUALITY, OR IT DOESN’T
ENGAGE THEM, PEOPLE
WILL DELETE IT, RATHER
THAN RETURN TO IT.
MOBILE FIRST vs RESPONSIVE SITE 11

12. THESE FACTS
SHOULD HELP
TO INFORM THE
MOBILE
LEARNING
SOLUTIONS WE
CREATE.
MOBILE FIRST vs RESPONSIVE SITE 12

13. NATIVE APP vs WEB APP
SECTION 3

14. A WEB APP OR A
‘RESPONSIVE SITE’ IS
TYPICALLY DEVELOPED
IN HTML5, JAVASCRIPT,
OR CSS.
YOU CAN THINK OF IT AS
A RESPONSIVE WEBSITE
THAT CAN RESIZE FOR
DESKTOP, TABLETS OR
SCREENS OF ANY SIZE.
MOBILE FIRST vs RESPONSIVE SITE 14

15. + AFFORDABLE AND ADAPTABLE
+ EASY TO UPDATE AND MAINTAIN
+ COMMON CODE BASE
+ COMPATIBILITY ACROSS DEVICES
+ NO SETUP REQUIRED BY USER

16. + OFFLINE STORAGE SECURITY
CAN’T BE GUARANTEED
+ WEB APPS CANNOT ACCESS
THE USER’S DEVICE
+ LIMITED MANAGEMENT FEATURES
+ NO PROMOTION THROUGH THE
APP STORE, ETC.

17. A NATIVE APP IS AN
APP DEVELOPED FOR
A PARTICULAR
APPLE/ANDROID/
WINDOWS MOBILE
DEVICE AND IS
INSTALLED DIRECTLY
ONTO THE DEVICE
ITSELF.
MOBILE FIRST vs RESPONSIVE SITE 17

18. + CODED FOR SPECIFIC DEVICES
ENSURING FASTER PERFORMANCE
+ IMPROVED USER INTERFACE AND
USER EXPERIENCE
+ HIGHER QUALITY CONTROL
+ PUSH NOTIFICATIONS
+ ONLINE / OFFLINE SYNC

19. + MANUAL DOWNLOAD PROCESS (VIA
THE APP STORE, GOOGLE PLAY, ETC.)
+ EXPENSIVE AND CHALLENGING TO
CREATE AND MAINTAIN
+ COMPATIBILITY ISSUES ACROSS
MULTIPLE DEVICES

20. MOBILE FIRST vs RESPONSIVE SITE 20

21. WHAT YOU NEED
SECTION 3

22. HOW OLD IS
YOUR AUDIENCE?
YOUNGER
WORKFORCES
HAVE MOBILE
EXPECTATIONS
MOBILE FIRST vs RESPONSIVE SITE 22

23. IS YOUR
CONTENT
BITE-SIZED?
THEN IT SHOULD
BE DELIVERED
VIA MOBILE!
MOBILE FIRST vs RESPONSIVE SITE 23

24. ARE YOU READY
FOR SOCIAL
LEARNING?
THEN A MOBILE
LEARNING
SOLUTION COULD
HELP!
MOBILE FIRST vs RESPONSIVE SITE 24

25. NATIVE APP OR
RESPONSIVE
SITE… WITH THE
RIGHT LEARNING
ENVIRONMENT
ANYTHING IS
POSSIBLE!

26. IF YOU NEED A TRUSTY SIDEKICK ON YOUR QUEST FOR LEARNER ENGAGEMENT,
CLICK HERE TO CONTACT GROWTH ENGINEERING – YOUR ALLIES IN THE WAR ON DULL ONLINE LEARNING!