In today's world when people talk about apps, it is almost implicit that they are referring to programs that run on mobile devices, such as Smartphone’s or Tablet Computers. Nowadays there seems to be an app for everything, whether it’s checking up on breaking news, chatting with friends via social networking or even booking last minute holiday trips; there’s an app out there to address every need.

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12 May 2014 PamTen Confidential 1

2. 14 November 2013 PamTen Confidential 2
Making Sure
Your App is
Apropos
By Chaya Pamula
President & CEO
www.pamten.com

3. 14 November 2013 PamTen Confidential 3
Agenda
Some have thought that the trend for mobile app
proliferation was just a fad. But, as with many
fads, in a world that's increasingly social and
open, mobile apps are becoming more vital than just
a game or a passing fancy. The phrase “There‟s an
app for that” is becoming more real every day. In the
mobile space, you often hear terms like 'Native
App', 'Web App', and „Hybrid App'. Today‟s modern
Smartphone‟s come with powerful web browsers
allowing pretty much anything you can do similar to
a browser on the desktop

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In today's world when people talk about apps, it is
almost implicit that they are referring to programs that
run on mobile devices, such as Smartphone‟s or Tablet
Computers. Nowadays there seems to be an app for
everything, whether it‟s checking up on breaking
news, chatting with friends via social networking or
even booking last minute holiday trips; there‟s an app
out there to address every need. Most applications
work alone, and some integrate with tools in other
media. For example, a website may be integrating
with a variety of apps on mobile devices, allowing
smooth communication between the devices and the
website itself, allowing the user to sync data using the
Internet and cloud computing technologies.

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Although similar, mobile app development is
slightly different than mobile web optimization.
How your website and information displays on a
mobile device is mobile web optimization. An app
is a separate construct that will draw users to your
site and your business. There are many different
reasons to ponder an app development for your
organization. It might be an idea that is consumer
based -something that will be widely utilized by a
broad group. Perhaps it‟s an idea to create, update
or optimize a business process. It may be for a
specific niche or cross-section. Whatever your
reason for considering a mobile development
project, there are several questions that are key to
answer by keeping the end user in mind before
such undertaking. Successful and useful apps
require detailed planning and strategy. It doesn‟t
have to be a painful process, but it does have to be
an inclusive one.

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First answer this question before all others – Why? You want to stay on top of
technology and know that mobile is the way to go, but don‟t really know why.
Wanting it without really understanding its uses or purpose is just wanting the latest
cool technology. It‟s important to consider why you want to incorporate mobile into
your business strategy or to develop this app. Is it to increase productivity, just an idea
for a fun game, to stay in touch with customers and clients on a different level, to
increase sales, or is it to assist with research? The reason will help all other parts of
the planning process fall in to place.

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Next Question - What do you want it to do? The
complexity of this answer will lead to other questions,
but knowing the specifics of what it is you want this
app to accomplish will allow other pieces to fall more
easily in to place. The details – you want them to buy
your game, shop at your store, be able to scan
inventory or do price checking – will determine the
functionality you need. The functionality of the app
will determine how it will be developed. Will it be a
Native App, for a specific mobile operating system
like iOS or Android? Or will it be a Mobile Web App
that runs on the mobile devices browser? Answering
these questions will help determine time frame,
capabilities, and the cost of not only development but
maintenance. No one likes utilizing an outdated or
buggy app. And if they don‟t like it – it will reflect on
your business.

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Who will be using it? Is this something for the
general public, your employees, shoppers at your
store, people who like games, researchers – who? Do
you see it more on Smartphone‟s or tablets? Knowing
your ideal end user with whom you can pilot the app
will help refine the scope of your project. It will give
you an early insight in to the user experience and
usefulness of the app so that you don‟t wander off on
useless and costly tangents.

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Sketch it out. As you think
about the plan, sketch out
ideas of how you think the
app should look, the
functionality it should have.

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The last is not a question, but something that is
important to remember. Involve IT from the
start. Whether it‟s your own IT department or a
consultation with an IT service provider, the
guidance of a professional can provide
insight, current trends, research and advice that
can save you time and money.

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Smartphone‟s, tablets, laptops are a part
of our lives. And that means being
mobile is a part of our lives as well.
So, it‟s time to put your business 'in
motion' through integrated mobile
solutions. Making sure you have a well
laid out mobile strategy to assure that
you have a lasting connection to your
audience, and not just a Pet Rock.

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