A 5-step formula to simplify digital marketing and advertising. Taking a human-centered approach to digital marketing is about finding people where they’re talking and adding value to that conversation – no matter where it’s taking place. This means constantly searching for new and better ways to interact with users, relentlessly breaking down boundaries between platforms to build multi-channel relationships.
35. INCREASED SALES
Number of leads
RAISE BRAND AWARENESS
Increase percentage of new
website visits
RAISE ENGAGEMENT
Increase time on site and
page depth
BE A RESOURCE
Number of return visits and
social referrals
A QUESTION ANSWERER
Number of hits to blog content
MAINTAIN OPTIMAL SITE
PERFORMANCE
Reduce load time and bounce
rate
KPIs