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Embrace the future gaelle bertrand

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The Future is Social - Social Media Research in Action Gaelle Bertrand's presentation to the NewMR Embracing the Future Event November 2015

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Embrace the future gaelle bertrand

  1. 1. The future is social Gaelle Bertrand, Kantar Media, November 2015 The future is social Social Media Research in Ac5on Gaelle Bertrand Kantar Media 18th November 2015 #NewMR 2015 Corporate Sponsors #NewMR 2015 Supporters Schlesinger Associates Keen as Mustard
  2. 2. The future is social Gaelle Bertrand, Kantar Media, November 2015 The value of strategic social media listening “The benefits of social listening come when you feed the insights gained back into your organisation, when and where they’re needed. In this way, social listening contributes to your broader big data mission to gain intelligence in the moment.” Anand Rao, Innovation Lead for PwC’s US Data and Analytics practice
  3. 3. The future is social Gaelle Bertrand, Kantar Media, November 2015 Some defini5ons Social media monitoring The passive observation of social data, including tracking, identifying, and analyzing online conversations with the intent to understand consumer opinion on topics. Social intelligence Consumer and business insights derived from social media channels, used to drive business strategy and answer business questions.
  4. 4. The future is social Gaelle Bertrand, Kantar Media, November 2015 Tools and dashboards only take you so far Dashboards Insight Why and Now What? Real Dme Automated Human analysis What?
  5. 5. The future is social Gaelle Bertrand, Kantar Media, November 2015 Big data vs. Small data “If you are open and willing to experiment perhaps you will also find out that the real value in this data is in understanding the conversation not just in the numbers.” Darren Hanson, Head of Insights, Orange
  6. 6. The future is social Gaelle Bertrand, Kantar Media, November 2015 4G Launch experienceCustomer experience Image adapted from Ashworth CreaDve Our experience with Orange
  7. 7. The future is social Gaelle Bertrand, Kantar Media, November 2015 4G Launch experienceCustomer experience When sen5ment is not enough
  8. 8. The future is social Gaelle Bertrand, Kantar Media, November 2015 When sen5ment is not enough
  9. 9. The future is social Gaelle Bertrand, Kantar Media, November 2015 Thank You!
  10. 10. The future is social Gaelle Bertrand, Kantar Media, November 2015 Q & A Ray Poynter The Future Place Gaelle Bertrand Kantar Media #NewMR 2015 Corporate Sponsors #NewMR 2015 Supporters Schlesinger Associates Keen as Mustard

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