A 2016 Affiliate Huddle presentation on how to get value from the long tail of your content publishers. Included in it is a quick discussion on what "value" is in affiliate marketing and where you can find long tail affiliates before moving on to 10 quick tips.
2. Who the heck am I?
• Digital marketing geek
» (agency side)
• Affiliate & Blogger
• #3 on the someone’s “Affiliate Power” scale
» (which is rubbish)
7. Don’t kill the long tail
“Unfortunately this means they will no
longer be working with affiliates who have
driven particularly low traffic and/or
revenue levels for the past 6 months, ”
8. 10 quick fire tips!
Think about blog design for your
creatives.
125x125 square are still common.
9. New product alerts
Don’t wait until affiliates discover your new
range. Tell them about it.
Have a new products RSS and help affiliates
use it. Or, at least, a new products page.
10. Upgrade Affiliate Activity
Find out which affiliates are
generating sales/traffic through
third parties.
Contact them directly.
11. Grow Affiliate Audience
Use your reach, your social media
accounts, to promote affiliate
produced content.
Bloody great content, only.
12. AWin’s opportunity hub
Get in contact with affiliates; strike a deal.
Skimlinks has canvassed publishers for native
content pricing.
13. Include affiliates in outreach
You’re probably paying agencies to find
publishers interested in your content
already.
Affiliates will be interested in infographics,
stunts, celeb sign-ups, marketing campaigns,
etc…
14. Convert bloggers looking for cash
There’s a cash for blogging bubble.
The next time a blogger wants cash to write
about you (SEO and PR departments know
these guys) offer them an affiliate deal.
20. Hey, networks…
• Data is valuable; provide a free adserver
with your merchant ads as default
• Fix those content units; cash in on native
advertising
• Where are you with video overlays?