Here Is What You Will Learn During This Webinar... ✶ Learn how to use groups and segments to make sure your emails are seen by the right customers. ✶ Identify and customize the steps in your sign up process to make the best first impression. ✶ Use a custom welcome series to introduce new prospects to your business and turn them into paying customers.

1. How to Start an Email
Marketing Campaign
Danielle Miller
© Miller Media Management LLC

2. List Setup
Separating business, revenue streams, and customers
Sign Up Forms
Designing the setup process and welcome letter
Automated Workflow
Create a series of emails to introduce your offering
mmmsocialmedia.com
?
!

3. List Setup
mmmsocialmedia.com
Lists
Unique sign up
process
Separate
businesses
Groups
Create
checkboxes
Separate
revenue streams
Segments
Based on data or
custom
Separate Leads
from Customers

4. Setting up an Email List
Create different lists depending on sign up source and
subscriber gifts. Use Groups to allow subscriber to choose
their interests. Use segments to separate your categories.

5. Setting up an Email List
Lists Groups
Segments

6. Sign Up Forms?
Sign Up Process
1. Sign up Form
2. Sign up Thank You
3. Opt in Confirmation
4. Confirmation Thank
You Page
5. Final Welcome
mmmsocialmedia.com

7. Welcome Series
Drip Marketing
Use Workflow automation
to set up a series of emails
introducing your leads to
your business.
★ Overcome objections
★ Identify triggers
★ Provide value
★ Make a no-brainer offer

8. Automated Workflow!
mmmsocialmedia.com

9. Heads Up!
● The list and workflow can't be changed after an
automation has started.
● Activity workflows are triggered by a subscriber's
action. If the first email is not trigger, they won't
receive any others in the series.
● You can add emails to the end of your workflow,
or delete emails and workflows.

10. Workflow Goal: Prepare
leads to become customers!
✔ Overcome Objections
✔ Identify Triggers
✔ Share Success Stories
✔ Show Your Best Content
✔ Set the Expectation
✔ Describe the Process
✔ Answer FAQs
Workflow Email Ideas

11. Danielle Miller | 808-633-1033 | MMMsocialmedia.com
Notes