With the unveiling of Version 9, a corporate rebrand, and numerous client success stories, 2014 was Miva’s greatest year to date. Take a look as Miva’s President, Rick Wilson highlights the bold moves Miva has made to cement itself as the frontrunner in the ecommerce industry – and what the future holds as we move forward.

1. MIVA’S BOLD STATEMENT &
THE FUTURE OF ECOMMERCE
RICK WILSON

3. YEAR IN REVIEW
2014 WAS THE BIGGEST YEAR
IN MIVA’S 18 YEAR HISTORY

4. 2014 ACCOLADES

5. CASE STUDY
MARKETVIEWLIQUOR.COM

6. PROBLEM
Buggy custom-built website
Limited back-end functionality
Lack of confidence in the
development team
SOLUTION
Rock-solid modern e-commerce
website
Powerful customer service tools
for the business
Excellent support and
confidence in the platform for
the future
“The website is such an important part of our company's
growth, and with Miva we feel like we're positioned for
success!”
- Tom VanGorder | Director of Online Operations,
Marketview Liquor

7. CASE STUDY
ESSENTIALDEPOT.COM

8. PROBLEM
ProStores Was Shutting Down
Outdated Platform
Needed To Convey Large Amounts of
Information Easily
SOLUTION
Chose Miva To Replace ProStores
New Responsive Design
Ease Of Use Without Tradeoffs
Conversions Immediately Jumped

9. CASE STUDY
BETTYJANECANDIES.COM

10. PROBLEM
Joomla Site Hacked
Breach So Bad They Just Shut
The Site Down For A Year
Had To Start Over From The
Ground Up
SOLUTION
Chose Miva To Replace
Joomla
Unique Features Needed
Miva Could Handle Their
Issues Where Other Platforms
Couldn't

11. CASE STUDY
PRIMITIVEHOMEDECORS.COM

12. PROBLEM
Site Consistently Crashed
Feared A Permanent Crash
Couldn’t Integrate With Common Third-Party
Services Properly
SOLUTION
Chose Miva To Replace ZenCart
Easily Scale To Their Traffic Needs
Trusted That Current And Future Third Party
Integrations Would Work To Help Grow Their
Business

13. CASE STUDY
DRYCASE.COM

14. PROBLEM
Clunky and outdated user
experience
Complicated site maintenance on
Volusion
Limited metrics and traffic
visibility
SOLUTION
Chose Miva To Replace Volusion
Miva simplifies daily maintenance
Miva is the platform your
business can grow with
“By switching to Miva,
DryCASE now has the
platform they need for future
growth and expansion.”
- Nathan Tayloe | CTO and
Partner, TGK

15. THE REVIEWS ARE IN!

17. MIVA IS RATED #1 IN CUSTOMER SATISFACTION

18. #1
MIVA IS RATED #1 IN CUSTOMER SATISFACTION

20. MAJOR SHIFTS IN ECOMMERCE

24. MIVA IS THE
#1
ENTERPRISE PLATFORM

25. Miva Merchant
(24.11%)

26. IF YOU BELIEVE THE MEDIA,
THE ONLY WAY TO SUCCEED
IN ECOMMERCE IS:

27. 1
INVENT AN ENTIRELY
NEW MARKET
(OR WAY TO MARKET AN EXISTING PRODUCT)

28. 2
BE FIRSTTO MARKET OR
YOU’LL BE A COMPLETE FAILURE

29. 3
RAISE DEBT/
DILUTE YOURSELF

30. 4
GROW FASTER THAN
HUMANLY POSSIBLE
(AND THAT’S STILL NOT FAST ENOUGH)

31. BUT...

32. WE’VE SEEN THIS
MOVIE BEFORE

36. WAIT

37. FAB.COM ISN’T FROM
THE DOTCOM COLLAPSE

38. ECOMMERCE IS A

40. THAT’S TRUE
IF YOU’RE PLAYING THAT GAME

41. LOOT CRATE, SHERI’S BERRIES, ETC.
WILL NEVER SUCCEED
AT THIS GAME

42. THERE MIGHT BE A ROLLUP OF THE

43. THE ONLY TRUE WILL BE
THE VC AND PE GUYS

44. SO WHAT DOES
TRUE SUCCESS
IN ECOMMERCE
LOOK LIKE?

45. SUBJECT MATTER EXPERT
B2C

46. UNIQUE/EXCLUSIVE
DISTRIBUTION RIGHTS
B2C

47. UNIQUE PRODUCT LINE
B2C

48. B2C
DIRECT TO CONSUMER
(FOR EXISTING CHANNEL COMPANIES)

49. TRADITIONAL BUSINESS
FINANCIALS
B2C

50. EXAMPLE SITESB2C
SME
MARKETVIEWLIQUOR.COM

52. EXAMPLE SITESB2C
EXCLUSIVE DISTRIBUTION
COOLESTSHOESINCALIFORNIA.COM

54. EXAMPLE SITESB2C
UNIQUE PRODUCT LINE
SCOTTEVEST.COM

56. EXAMPLE SITESB2C
DIRECT TO CONSUMER
HAANUSA.COM

58. REVOLUTIONIZE B2B
THROUGH SALES &
FULLFILLMENT EFFICIENCY

59. AUTOMATION OF THE SALES FLOW
1. UNIQUE PRICING PER CUSTOMER
2. UNIQUE PRODUCTS PER CUSTOMER
3. UNIQUE PAYMENT OPTIONS PER CUSTOMER
B2B

60. CONNECT DIRECTLY TO YOUR
BACKEND FULFILLMENT AND ERP
B2B

61. RETRAIN YOUR CUSTOMERS
B2B
GAINS A LONG-TERM EDGE OVER
YOUR COMPETITORS

62. EXAMPLE SITESB2B
IDWHOLESALER.COM

64. EXAMPLE SITESB2B
ZEEMEDICAL.COM

66. EXAMPLE SITESB2B
CROWNAUTOMOTIVE.NET

68. HOW DO I KNOW ALL OF THIS?
(WHEN IT SEEMS TO RUN COUNTER TO POPULAR OPINION)

69. THE
STORY

70. BEEN DOING THIS
SINCE 1997

71. WE “LIVED” THROUGH
BEING VENTURE FINANCED

72. THEN WE “SUCCEEDED” BY BEING
BOUGHT BY A PUBLIC COMPANY

73. THEN THE REAL FUN STARTED

74. BOUGHT THE COMPANY BACK
FROM THE PUBLIC COMPANY IN 2007

75. RUN OUR OWN BUSINESS
THE OLD FASHIONED WAY

76. WE HAVE THE BENEFIT
OF ANALYZING OUR CUSTOMERS
AND SEEING WHAT WORKS

77. DON’T BELIEVE THE MEDIA.
THEY’RE IN THE BUSINESS OF
ADVERTISING, NOT INFORMING.
NEVER FORGET.

78. THANK YOU!
@RICKMIVA
RWILSON@MIVA.COM