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Zero Moment of Truth        Presented By :                         Rahul            Setia
Origin of ZMOT The term FMOT (First moment of truth) first come into existence in 2005 to define the first interaction be...
What is ZMOT The rise of full internet adoption and increased search engine use often lead to many brand interactions tak...
Traditional 3-Step Mental Model of             Marketing          (Before ZMOT)            ( After ZMOT )
Work Process Flow of ZMOT
FMOT Versus ZMOT
ZMOT –The Game Changer
Example of ZMOT
What does ZMOT means for Marketers It means that marketers need to button up their pull marketing  strategies, and find a...
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ZMOT : Zero Moment of Truth marketing 2013

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ZMOT is the New Marketing technology came in 2013 for selling the product after seeing it or analyzing it online

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ZMOT : Zero Moment of Truth marketing 2013

  1. 1. Zero Moment of Truth Presented By : Rahul Setia
  2. 2. Origin of ZMOT The term FMOT (First moment of truth) first come into existence in 2005 to define the first interaction between the shopper’s and a product on a store’s shelf. This moment was considered one of the most imporatant marketing opportunities for a brand. The shoppers make up their mind about a product in first few seconds after they encounter that product for the first time.
  3. 3. What is ZMOT The rise of full internet adoption and increased search engine use often lead to many brand interactions taking place between a consumer and a brand before that consumer ever sees a product on self. The phemomena is what we are calling the “Zero Moment of truth “,or ZMOT.
  4. 4. Traditional 3-Step Mental Model of Marketing (Before ZMOT) ( After ZMOT )
  5. 5. Work Process Flow of ZMOT
  6. 6. FMOT Versus ZMOT
  7. 7. ZMOT –The Game Changer
  8. 8. Example of ZMOT
  9. 9. What does ZMOT means for Marketers It means that marketers need to button up their pull marketing strategies, and find a way to connect the two. Marketers need to ensure that a consumer has a consistent and positive experience from the Zero Moment of truth to the point of purchase. By getting in front of a consumer with the right brand message early in the process of discovery and staying there along the way.
  10. 10. Thank You

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