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Presentation
1.
LESSONS OF THE PAST
YUAN GAO
2.
BUSINESS-TO-CONSUMER CONSUMER-TO-CONSUMER PIERRE OMIDYAR
3.
AUCTION WEB SEPTEMBER 1,
1995
4.
PERSONAL DOMAIN BUSINESS WEBSITE START
TO CHARGE COMMISSION FEE
5.
DONEC QUIS NUNC 6.7
MILLION CEO: MARGARET WHITEMAN 22% STAKE OVER 800,000 AUCTION 1997 JUNE
6.
-ONLINE MARKETPLACE -UTILISING PAYPAL
TO ENSURE SECURE TRANSACTIONS -PRODUCTS SOLD VIA AUCTION OR VIA BUY IT NOW FEATURE WHAT IS EBAY
7.
COLLECTORS DON’T KNOW WHERE AND
WHO TO BUY ITEMS ONLINE AUCTION PLATFORM
8.
… 2002-2015 2005-2009 EBAY ALSO
OWNS:
9.
“LESS AUCTION SITE,
MORE TRUSTED RETAIL PARTNER” FLAT REVENUE BUYERS EXPECT RAPID PURCHASE AND DELIVERY RIVALRY COMPANIES IDENTITY CRISIS LIKELY TO LOSE USERS IF THEY LOSE AN AUCTION POTENTIAL NEW ENTRANTS
10.
• GLOBAL EXPANSION •
OMNICHANNEL REVOLUTION
11.
RESOURCES • https://www.crunchbase.com/organization/ebay#/entity • http://www.investopedia.com/articles/markets/042815/how-ebay-makes-its- money-ebay.asp •
https://www.youtube.com/watch?v=XD-lp27tl9A • https://www.ebay.com/ • https://www.economist.com/news/finance-and-economics/21662595- economists-may-idolise-auctions-most-people-do-not-block • https://perspectives.eiu.com/marketing/creating-seamless-customer- experience/case-study/case-study/ebays-changing-business-model- responds-omnichannel-challenge
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