RMIT Student Services Campaign Presentation completed based on the brief provided by Student Health Services for promotion of healthy sleep for students.
4. TARGET AUDIENCE
19 - 24 YEARS OLD
UNIVERSITY STUDENTS
LOW ATTENTION SPAN
AVID SOCIAL MEDIA USERS
5. INSIGHTS
TARGET AUDIENCE:
NEED MORE SLEEP
CAUGHT BETWEEN SOCIAL LIFE &
EDUCATION
DONT KNOW HOW TO GET A MORE
HEALTHY SLEEP
DONT UNDERSTAND THE SERIOUSNESS
OF SLEEP