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Social Media Management for Celebrities

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Serra Aybars
Serra Aybars

According to the lecture of Business 2.0:Digital Age Business in Istanbul Bilgi University MBA Graduate Program

TechnologyBusiness
1 of 19
on social media management for celebrities social media management for celebrities BUS 545 Business 2.0: Digital Age Business serraaybarshurigulsaritunali
Wall- e What will we talk about? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wall- e If You Don’t Control Social Media, It Will Control You! Social Media Awareness What celebrity knows about SM How to use facebook How to use Twitter
[object Object],[object Object],[object Object],Vimeo - Student Interviews
Wall- e Be a ware of w ho you are, w ho is y our competitors , w here you are ! ! ,[object Object],[object Object],[object Object],How many accounts? How many fan page s ? How many followers? Is there any fake accounts? Quality of the videos? Who to follow?
Wall- e Famous People Need to Have a Plan! ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Vimeo - Levent Ergün
Wall- e examples How many like ? Official videos? Fan-made videos? Banner* * Badem
Wall- e Recreate Your Account and Don’t Forget to Customize it! ,[object Object],[object Object],[object Object],Need to be advertiser first Gathering the accounts on facebook, not on twitter ‘‘ Verified‘‘ In Turkey Don’t use fan-based account
Wall- e Official Website is a must! ,[object Object],[object Object],[object Object],[object Object]
Wall- e Social Media Management in 3 ways Official accounts 1. Manager- based management 2. Sharing videos & photos and status 3. Managing by h er self
[object Object],[object Object],Vimeo - Badem
Wall- e Social Media Management in 3 ways Mix these 3 ways, or not? Dilemma! Don’t mix 1 and 3! Maximum 2 entry for the news, videos, launch…etc Maximum 30 seconds for strong communication Celebrity‘ s style & the way of communication How many people to reach? Interface for facebook
Wall- e Social Media Monitoring ,[object Object],[object Object],[object Object],[object Object]
Wall- e Social Media Monitoring Software www.googleadplanner.com Key words Advertising www.adwords.com Key words for google searchs Especially for corporations Semih Sayg ı ner wants it
Wall- e ,[object Object],[object Object],Strategical Consultancy and Up to Date Trends
Wall- e Additional Implementation apps Positioning in new trends is important for medyasos They use all of the audience contact points They are searching for new contents an new applications sponsorships They adds new sponsorship agreements to their portfolio
All photos
[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media Management for Celebrities

  • 1. on social media management for celebrities social media management for celebrities BUS 545 Business 2.0: Digital Age Business serraaybarshurigulsaritunali
  • 2.
  • 3. Wall- e If You Don’t Control Social Media, It Will Control You! Social Media Awareness What celebrity knows about SM How to use facebook How to use Twitter
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Wall- e examples How many like ? Official videos? Fan-made videos? Banner* * Badem
  • 9.
  • 10.
  • 11. Wall- e Social Media Management in 3 ways Official accounts 1. Manager- based management 2. Sharing videos & photos and status 3. Managing by h er self
  • 12.
  • 13. Wall- e Social Media Management in 3 ways Mix these 3 ways, or not? Dilemma! Don’t mix 1 and 3! Maximum 2 entry for the news, videos, launch…etc Maximum 30 seconds for strong communication Celebrity‘ s style & the way of communication How many people to reach? Interface for facebook
  • 14.
  • 15. Wall- e Social Media Monitoring Software www.googleadplanner.com Key words Advertising www.adwords.com Key words for google searchs Especially for corporations Semih Sayg ı ner wants it
  • 16.
  • 17. Wall- e Additional Implementation apps Positioning in new trends is important for medyasos They use all of the audience contact points They are searching for new contents an new applications sponsorships They adds new sponsorship agreements to their portfolio
  • 18. All photos
  • 19.

Editor's Notes

  1. What he- celebrity- knows about SM : celebrity nin SM ne olcude bildigi, farkindaliginin ne oldugu cok onemli. Bu konuda ona bilgi saglanarak, SM anlatilabilir ve farkindalik yaratilabilir. Muzisyenin profesyonel hayatina, imajina SM nin yapabilecegi katkilardan bahsedilerek, imajiyla butunlesik bir SM bilinci yaratilir. FB: muzisyen hakkinda updated bilgilerin yer aldigi bir mecra olarak kullanilmalidir. Muzisyen hakkinda son haberler, konserler, sanatcinin kendini surekli hatirlatmasi, ununu pekistirmesi acisindan onemli. Ornegin hande yener, atma sarkisini duvarina yepyeni seklinde post ederek yorum almak istemistir, sonra bu yeni haftaya atma ile baslamaya ne dersiniz turunde hatirlatici ve sempatik ifadelerle son klibinin tanitimini yapmis ve surdurmustur. TW: twitterin dinamigi ise, nerede ne yaptigini, neyle ilgilendigini ve ne dusundugunu soylemesi icin FB den daha uygun, cesitli twitter kullanimlari var, hangi strateji secildiyse o dogrutuda atilan tweetler muzisyenin dinleyiciyle iliskilerini guclendirip yatay bir iletisim kullanmasina olanak saglayacaktir.