Possible equipment for music video, magazine advert, and digipak

1. POSSIBLE
EQUIPMENT
Ideas generation

2. CHOSEN CAMERA – CANON EOS
100D
■ I have used this camera during my GCSE and AS media course so I was
confident in knowing that I will work with it once again. This camera
provides various settings for when I want to take pictures for the magazine
advert and digipak such as the close-up, portrait and landscape settings
which will enable me to experiment with different types of looks for the
pictures.
■ When researching about the camera I came across the description of it
which I thought explained why this camera is an ideal one to use to both
film my music video and take the pictures for my other products. The
Canon EOS 100D marks something of a sea change for Canon as a
response to the growing popularity of Compact System Cameras (CSCs).
The model slots in to the company’s EOS range of DSLRs – between
the EOS 1100D and the Canon EOS 600D / EOS 700D – and bears the
distinction of being both the smallest and the lightest DSLR in the world.
■ The 100D supports HD video capture at a range of frame rates – including
30, 25 and 24fps – as well as offering the option to shoot at 50fps, albeit at
the lower 1280 x 720 resolution. Those serious about video recording will
love the inclusion of a 3.5mm mic port on the camera’s body, too.
■ The sensor itself has an ISO range of 100-12,800, extendable to 25,600 in
the ‘H’ setting. The sensor, as the name suggests, features built-in phase-
detect autofocus (AF) technology and as a result supports continuous AF
when recording HD video.
■ I plan to use a Steadicam so that I can take more complicated shots
for my music video. In some cases, it will be easier to use a
Steadicam in order to maximise mobility such as when I want to take
a tracking shot or even panning shot. Using the Steadicam will allow
me to showcase my creativity.
■ Steadicam’s are a piece of equipment that I have not used before
and not familiar with but it is fairly easy to use them as all it requires
is to screw things into place and twist to preference.
■ Steadicam is a camera-stabilisation system invented in 1976
by Garrett Brown. He put it straight to work in such classics
as Marathon Man, Rocky, and The Shining, and it has gone on since
to revolutionise the way movies are made.
■ The idea behind Steadicam is to mirror, with camera movement, the
way the eye sees, without going to the expense, or spending the
time, to lay dolly track; but it has become much more. Using
Steadicam, bold moving shots, that might have been impossible
otherwise, can be achieved quickly and beautifully. The obstacles of
negotiating cameras up staircases and through doorways have been
relieved; difficulties of responding to unexpected occurrences,
minimised; and the problems of shooting such as to not reveal dolly
track, eliminated. In almost every feature film, and major television
production, Steadicam has become an indispensable tool.
SHOULDER STEADICAM

3. TRIPOD
■ Using a tripod will be helpful in many ways, it will be
useful for taking photos of my actors in close-up
which of course requires a lot of skill, and minor
movements will be crucial to a perfect image. Using a
tripod will noticeably reduce unwanted movement of
the camera.
■ Tripods are equipment that I have used before on
several occasions and I have learnt how easy it is to
use them and try different lengths to get different
types of shots. Panning is vital in taking stunning
action shots as it allows you to really capture the
movement. Having a tripod makes panning much
easier and more fluid.
■ A tripod can really help by allowing one to slow down
and think about the shot they are taking and getting
the framing right.
■ With a tripod one can also get their camera into
places you sometimes can’t. Many tripods have the
ability to let you place the camera anywhere from
just inches off the ground to way above eye level.
■ Natural lighting is reduced and so to get more light
into the lens, the camera will adjust exposure and
shutter speed when set to the Night setting.
However, with a slower shutter speed, there is the
risk of camera shake which results in unwanted
blurring.A tripod will reduce camera movement and
improves picture quality, which will help me take the
perfect sunrise or sunset.

4. LIGHTING – FAIRY LIGHTS
■ As I plan to film indoors in a house, I will not have access to
professional lighting like those provided and set up in the
school studio however, I am thinking of using fairy lights to
add the colour of them which I think will give the
footage/images a dreamy look.
■ Fairy lights can add a bokeh effect if filmed properly which I
liked the look of.This and the colour will add to the
innocence and nostalgic theme I am going for.
■ I will also have to be conscious of natural lighting and film
during bright times as this lighting will look the most natural
and professional once I finish editing it too.
■ While researching for tips and cool tricks for filming
footage, I found a particularly interesting technique
that used a napkin to replicate a tracking shot.
■ This will be very helpful if I chose to do a tracking
shot of a certain object without needing to use high
budget professional equipment that is hard to find
and also difficult to function sometimes.
■ This will allow me to show my creativity as I will use a
DIY tracking technique to get similar shots that can
often be found in existing music videos but are hard
to replicate due to budget issues.
NAPKINS – FORTRACKING SHOT