4. You Social Media Toolbox Blog - to post your ideas FB - to post event pictures & link to your blog Twitter - to redirect to your Blog post about your results YouTube - to create exciting visuals illustrating what the Foundation does.
5. Social Media Engagement Attract: means to get attention or stand out. This means attracting traffic to your website or blog - your main online marketing tool. Establishes you as thought leader. Convert - Conversion happens when you turn a stranger into part of your community. This is someone who comments on your blog, RTs a tweet, or friends your Facebook page. Transform - when that consumer takes an action that you have specifically asked for: signs a petition, gives money, participates in your events.
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8. Where the Foundation Hangs Out First Responders School Nurses Seniors & Seizures Child Care Providers Youth Council Employment
9. Goals, Strategy and Tactics Step1 : Goals: What do we want our social media to accomplish Step 2 : Strategy: How are we going to use social media meet this goal Step 3: Tactics: What are specifically going to do Social Media First Steps
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11. People want to be involved and want to help us succeed. But they don’t know how, and we don’t always tell them. The more we engage them, the more likely they will be to support our programs. Engagement = Success
12. 1. Be interesting! We can’t just talk about ourselves. 2. Give supporters something to do. 3. Make it highly personal. 4. Be engaging. Ask questions and give feedback. 5. Empower your supporters. Let them decide how to best achieve your goals. 5 Tips for Communications Success
15. Mobilize supporters to generate conversations about your work. Use social media/internet as one of your communications channels. Be interesting, make it personal and provide ongoing calls to action Quick Review
17. Please Contact Us… Joe LaMountain 106 E Cliff Street Alexandria VA 22301 facebook.com/joseph.lamountain twitter.com/joelamountain [email_address] 202.288.5124 Mimi Carter 106 E Cliff Street Alexandria VA 22301 twitter.com/MimiCarter01 facebook.com/mimicarteronFB [email_address] 571.218.0951 www.joeandmimi.com
Editor's Notes
CANDDATES FOR ELECTIVE OFFICE: FOMC 4K CALLS IN 90 DAYS. HARD WORK, BUT SUCCESSFUL OBAMA 2008 CAMPAIGN CHARLIE RANGEL’S LABOR SUPPORTERS - read from release WHY ARENT MORE ORGANIZATIONS DOING THIS? WOULD THIS BE A GOOD WAY TO RAISE AWARENESS ABOUT DIABETES OR SOME OTHER ISSUE? HOW HARD IS IT TO ORGANIZE DISTRIBUTION OF 50K FLYERS?
