3. Masthead
Known typography to make
audience familiar with what they
are reading.
Simple white and black colour scheme with red hair making
it bold and the text stand out
Tag line
Showing special edition – engages readers
interest – high compliments of magazine.
White against red making it vivid and bold.
The effects Model – Buzz word
Sell line
Making audience aware of NME
meaning
Main Image
Blank Expression - Direct mode of
address – connects artist and
audience – Personal Relationships
(Uses and Grat)
Pale skin contrasts with red hair,
fits in with white colour scheme
Pull quotes
Gives reader an insight into her
story – Personal Relationship
(uses and grat)
Main cover line
Shows main story – relates to
cover image – black font stands
out from rest of colour scheme
‘State of music today’ – Surveillance
– useful information – uses and grats
Cover lines
Advertises the rest of the magazine –
shows multiple celeb names – appeals
to a wider audience
Barcode
NME is a popular magazine targeting an audience of younger adults, both genders
4. Structured layout – continuing
with house style of NME
Band index – a reoccurring
convention – target wide
audience using a list.
Colour scheme keeps brand
identity.
Main image
Relates to main article – a
section of the article shown on
contents page – almost forces
reader to read it.
NME in bold red but
smaller than usual front
cover convention
The date is a regular convention for
contents pages
Right hand column
Conventional colour scheme –
structured and clear
Repetitive use of arrows –
forces the reader to look where
they are pointing
Pug
Promotional offer for
readers – yellow contrasts
with conventional colour
scheme
Red arrow to intrigue the reader
what is in the rest of the
magazine – Hypodermic Needle
Model – consumer has no say in
media influence
5. Main Image
Mise en scene – costume
keeps with house style –
black – revealing dress
gains readers attentions
(male gaze)
Title
Serif font differs from
usual convention – a
Florence and the
Machine song – readers
would recognise this –
Personal Relationships
(uses and grats)
Usual convention – very
large image takes up 1
page
Red flag - connotations
with USA
Sitting on top of it –
dominating figure.
Only blue font
used – grabs
readers attention
– relates to main
article
Gill 2008 – women are
not seen as passive
objects, but independent
and sexually powerful
agents now.
Serif again – drop
cap – elaborate font
different to rest of
article.
Neat structured columns –
regular convention
7. Masthead
Red bold – behind main image but
still readble.
Black white and red colour scheme – sans serif
typography – uses regular house style
Sell line/Top line
Unusually above the masthead – lists
names of celebs – engages reader –
first thing the reader sees.
Main cover line
Relates to cover image – larger
than other cover lines
Cover Lines
Mixture of colours – same
typography – showing essential
articles within magazine
Main Image – Middle third - Centred
Direct mode of address – connects artist
and audience – Personal Relationship
(uses and grats)
Almy et Al 1984 - Reinforces dominant
(hegemonic) idea – sexually dominant
Represents an aspirational lifestyle
– image of ideal self – Carl Rogers
1980
Text is never directly against the side of
the magazine- always a thin space around
the outside
Tag line
Shows exclusivity – engages reader
to special contents inside
Target audience usually young adults – usually male of R&B interests
8. Background blends from dark to
light – highlighting the main
image
Abstract title – engages reader – a
technique regularly used by Vibe
No repetition of masthead on
contents page – apart from vague
outline of V
Main image
Direct mode of address –
Personal relationships (use
and grats)
Legs also create ‘V’ shape for
Vibe
Mulvey – male gaze – camera
lingers on female curves –
women the status of an
object.
Main text written on right side
– reader automatically drawn
towards image
Serif typography for titles – an
in house theme use regularly
by Vibe
Simplistic colour scheme –
bland but sophisticated
9. Black background – unusual convention – contrasts with right white page
Main image
Head shot covering
first page – blank
expression – mise en
scene - yellow hat
continues house
style.
Low lit image – focus
of white smoke –
relates to caption of
article
Blank expression
Direct mode of
address – Personal
relationships (uses
and grats)
Title – black and
yellow - relates to a
popular song of artist
‘Black and Yellow’
Takes up top half of
page – regular
convention of Vibe
Centred caption
and description –
overview of
article –
persuade reader
to read – yellow
contrasts with
other black text
Drop cap –
indicating start of
article – in yellow
to attract readers
attention
11. Masthead
One letter – recognisable – uses same
typography throughout magazines –
makes audience become familiar
Sell Line
Promotes the magazine – ‘biggest
and best’ – Hypodermic needle
model
Main Image
Black and white image contrasts
with red writing.
Direct mode of address – Personal
Relationships (uses and grats)
Cover Lines
Promotes the rest of the magazine –
black contrasts with the grey
Main Cover Line
Only white text apart from
masthead – contrasts with red -
Tag Line
‘special’ – engages readers interest
– showing the magazine has
exclusivity.
Grey ‘+’ symbol – shows
the reader there is more to
see within magazine –
engage interests
Q usually targets young adults but has a wide audience of readers and aims to target all of them
12. Smaller logo top left – makes reader
familiar – brand identity
Black strip – first thing reader
sees – sticks to house style.
Date – usual convention of Q
Contents list
Use of a red strip is a normal
convention – house style
continued.
Chronological order –short
detail underneath each to give
reader a small insight
Main image
Blank expression – direct
mode of address – personal
relationship (uses and grat).
Main image relates to double
page spread
Image - right side of page –
more visible to reader
Larger page numbers – shows
most important – navigation
(uses and grats)
Use of boxes to arrange text
and images – structured
layout – regular convention of
Q
13. Title - Clear indication of main article –
mixture of typography – top right
Main image
Black and white
medium close up –
regular convention
of Q.
Main article –
structures – 3
columns on white
background black
font.
Inviting seductive
expression – mise
en scene – around
her neck – controlled
– an object of male
gaze (mulvey)
Large L – contrasts
with black and
white – relates to
who the article is
about – Draws the
reader in to read
the article.
Usual convention of
1 image for left side
page.
Regular use of drop cap –
starting paragraph
Masthead appears
regularly – but
smaller – makes
readers aware of
brand
15. Masthead
Relates to rock theme of magazine –
cracking effect
Black white and yellow colour scheme – house style
is very busy and unorganized – rock theme
Pug
Special offer to engage reader – yellow
and black contrast
Pull quote – shows part of article – intrigues reader
Main Cover Line
Relates to main image –
‘YOUR’ creates a personal
relationship (uses and grat)
Cover lines
Unorganised and messy structure –
separate images of what else is inside
Main Image
Orange hair complies with
colour scheme – direct mode of
address – Personal Relationship
(uses and grat)
Mise en scene – security top –
dominating representation –
represents the strong rock
magazine
Sticker on main image -
Tag line - special inside –
engages reader.
Use of star shape highlights readers
attention
Black strip – regular
convention – lists celebrities –
appeals to wider audience
16. Black white and yellow house style – usual convention
Displays issue number and
date
Gives a preview of
articles inside – makes
reader intrigued read
further
Not aligned straight –
messy structure
Usual convention of
masthead repeated
half way down the
page
Personal written comment
from editor – signature –
personal relationships
(uses and grats)
Main image relates to main
article – direct mode of
address – Personal
Relationships (uses and grats)
Regular use of arrows to
direct the reader to
important parts
Columned contents list –
regular convention of
Kerrang
Pug – promotional code to attract
readers attention – bottom right
– usual convention
17. Uses all black
background –
relates to rock
theme of
magazine
Uses black white and red colour scheme – black connotes gothic/emo –relates to the band
genre
Uses a Tag – ‘World
Exclusive’ showing
magazine has high
compliments
Main image
Mid action shot #
indirect mode of
adress –blurred
drummer
background –
makes reader
focus on main
singer.
Unusual convention of second image on first page
Title covers both
pages – pull quote
from main body
intrigues reader –
font looks eroded –
fits in with genre
Side banner –
contrasts with
background
‘Lowdown’ –
informative to
audience
Drop cap – signifies
reader the start of
article
Structured columns
of text / white
contrasts with
black
Smaller images – shows all band members – makes readers familiar with what
they are reading about
19. Masthead
One word – eye catching – known
typography recognisable to
audience
Cover lines are on both left
and right side – lists artist –
appeal to wide audience
Displays barcode
directly under masthead
Main Image
Direct mode of address – Personal
relationships (uses and grats)
Dark hair, pale face, red lips ties in
with colour scheme.
Metal ring – connotations with rock.
Close up shot – wouldn’t expect a
‘rock’ theme from Cheryl Cole.
Main cover line
3 words – uses readers knowledge
– one of Cheryls songs.
‘ROCKS’ – ties in with magazine
theme of rock music.
Q’s target audience tends to be the younger adults of about 25, however by using
Cheryl Cole they appeal to the younger audiences
20. Repeats Masthead ‘Q’ reinforces
brand logo
Red to highlight title of contents
– clear structured numbered
contents – brief description of
each article
Uses gold font – Oasis
special – stands out
from the rest / tag
‘special’ engages
readers interest
Structured columns on
white background
‘Every Month’ shows reader whats
in all articles each month – appeal
to audience – if they like
something they will buy again
Black white red colour scheme regular convention of
Q
Displays date and issue number
Main image
Right third – all oasis band
members – relates to main
article – direct mode of address
– personal relationships (uses
and grats)
Uses a pull quote – gives
reader insight into main
article – make them want to
read on
Grey background – highlight
‘Review’ section – last thing
reader sees – ‘biggest and best
music dude’ – intrigues reader
21. Use of a large letter in background – has no link to Lana –
serif typography – feminine touch to magazine
Main image
Takres up whole
page – regular
convention.
Low lit close up
shot – allows
reader to see
emotion –
Personal
relationship (uses
and grat)
Relaxed shot with
sexual semiotic –
hand on neck –
object of male
gaze (Mulvey)
No images – just
text – sans serif
typography –
sense of
seriousness
-structured into
columns
Larger font
column – quotes
from article –
engages readers
attention
Drop cap –
indicates start of
paragraph to
reader – draws
attention
22. Uses and Gratifications
• surveillance
• correlation
• entertainment
• cultural transmission
• Researchers Blulmer and Katz expanded this theory and published their own in 1974, stating that individuals
might choose and use a text for the following purposes (ie uses and gratifications):
• Diversion - escape from everyday problems and routine.
• Personal Relationships - using the media for emotional and other interaction, eg) substituting soap operas
for family life
• Personal Identity - finding yourself reflected in texts, learning behaviour and values from texts
• Surveillance - Information which could be useful for living eg) weather reports, financial news, holiday
bargains
