By Chloe Hayter
Masthead is
multicoloured –
Connotates the
‘hippie’ style
associated with
Jimi Hendrix

The layout is
cluttered –
image is...
Direct mode of
address (eyes) –
connects
audience and
artist –
personal
relationship
Typography –
Masthead
slightly
transp...
Direct mode of
address (eyes) –
connects
audience and
artist – personal
relationship
Typography –
Cracked effect
on masthe...
Direct mode of
address – connects
artist and audience
– personal
relationship
Typography – Clear
font – Upper Case –
Makes...
Direct mode of
addressConnects
audience and
artist- personal
relationship
Typography –
Bold, includes
upper case and
lower...
Direct mode of
address – Connects
artist with audience
– Personal
relationship
Image – dramatic
feel with arm
wrapped roun...
Direct mode of
address –
Connects
audience and
artist – Personal
relationship
Image – Laying on
the floor, legs in
the air...
Direct mode of
address –
connections with
audience and artist –
personal relationship
Image – natural
close up of Adele –
...
Colour – Black
, White, Yellow –
Keeps within
house style –
Reflect harshness
of rock music
with contrast of
yellow/white
...
Typography –
Upper
Case, Bold
heading –
highlights the
important
information keeps to house
style
Image – artist
playing l...
Direct mode of
address (eyes) –
Connects
audience with
artist –
personal
relationship
Image – one
Main image Revealing mid...
Colour –
Black, White, Red
– Makes overall
spread look more
striking with the
black and red
against white

Direct mode
of ...
Direct mode of
address –
connects
audience and
artist –
personal
relationship
Colour –
Pinks and
Black –
suggests a
girly ...
Direct mode of
address –
connection
between artist
and audience –
personal
relationship
Image – plain
image but
with a str...
Direct mode of address (eyes) –
Connects artist and audience –
Personal Relationship
Layout – Image takes up
whole page – ...
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Codes and conventions

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Media Studies Magazine Codes and Conventions

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Codes and conventions

  1. 1. By Chloe Hayter
  2. 2. Masthead is multicoloured – Connotates the ‘hippie’ style associated with Jimi Hendrix The layout is cluttered – image is large – with the writing it makes the cover obscure and eye catching which suggests this article is making a statement Typography of Cover lines – Looks like it’s written – Connotates the ‘hippie’ style Colour – Pink/Purple – Associated with Jimi Hendrix and his ‘hippie’ style – colours are highlighted in photo Direct mode of address (eyes) – connects artist and audience – personal relationship
  3. 3. Direct mode of address (eyes) – connects audience and artist – personal relationship Typography – Masthead slightly transparent but obvious – doesn’t draw attention away from image Layout – Image takes up the whole page – leaves the focus of the audience to only be on what the main cover and image are about Colour – Monochrome in typography along with natural image – nothing draws the audiences eye away from the image – very basic Image – Natural, detaile d close up of face, the main focus of the magazine cover – suggests the artist is the highlight of magazine
  4. 4. Direct mode of address (eyes) – connects audience and artist – personal relationship Typography – Cracked effect on masthead – connotates the rock music associated with Kerrang possibly it’s aggressive nature (smashing guitars on stage, ‘moshing’ or ‘headbanging’) Image- Strong stance, little expression, reflects harshness of music and Hayley as the lead singer Colour – Black white red and yellow – black/white connotates grunge style – yellow/red make cover more interesting – red connotates anger, reflects message behind the music Layout – masthead image and main cover line take up most page, Paramore shown as main focus for audience with scattered images of the band on the cover – Emphasises the exclusive ‘special
  5. 5. Direct mode of address – connects artist and audience – personal relationship Typography – Clear font – Upper Case – Makes cover lines stand out – Conveys information better Image – Aggressive expression, screamin g – connotates style of music – Fire and the band in Dave Grohl’s mouth – Emphasises him as the frontman/’face of the band’ – Fire connotates the rock genre Colour – Red, White, Dark Green, Black – Red connotates aggression represented in the rock genre of music – Red reflects colour scheme of the logo of magazine Layout – The layout is ordered – surrounds the central image – magazine logo is behind the main image – Draws little attention away from image
  6. 6. Direct mode of addressConnects audience and artist- personal relationship Typography – Bold, includes upper case and lower case making certain words stand out – Gives cover a clean look Image – Relaxed image with hat to one side , hands in front of face, nothing out of ordinary – informal Colour – Red and white font to match masthead – Red could have associations with strength reflect meaning behind the music – Blue background could connotate the relaxed nature of image and possibly music Layout – Organised – Surrounds main image – Masthead behind main image – doesnt divert attention away from the image
  7. 7. Direct mode of address – Connects artist with audience – Personal relationship Image – dramatic feel with arm wrapped round him with love heart – direct mode of address (eyes) – main focus of the magazine Colour – monochrome except for heart – dramatic – draws attention to image – artist is the main focus Layout - The word ‘contents’ arranged in abstract way – bold,striking – connotates iconic style of magazine – Motif of masthead shown behind Kanye west Typography – Bold masthead – More italic for the headings – Draws attention to headings as it falls away from the house style slightly
  8. 8. Direct mode of address – Connects audience and artist – Personal relationship Image – Laying on the floor, legs in the air, revealing clothing – suggests sexy, seductive image created by artist possibly reflecting Ciara’s style of R’n’B music – fancy shoes- suggest putting on a show making the effort again relfecting seductive sexy nature of image Layout – Organised – nothing covers the image – keeps the image the main focus – keeps within house style Colour – natural colour – highlights colour of skin – emphasising the revealing clothing in the image and highlighting the amount of skin showing Typography – Outline of ‘V’ suggest being stripped back or revealing – a reflection of artist
  9. 9. Direct mode of address – connections with audience and artist – personal relationship Image – natural close up of Adele – Connotates ‘up close and personal’ suggests a look into her life possibly through interview – Artist is the main focus Layout – image takes up most of page – the main focus – headings are listed – showing the vast range of what the magazine offers Typography – Bold, Upper Case – Keeps within house style – highlights key bits of information – possibly considered as the most important parts Colour – Red, Black White, Grey – Keeps in house style – Possibly reflects different moods of musicgenre’s – Emphasises eclectic range of
  10. 10. Colour – Black , White, Yellow – Keeps within house style – Reflect harshness of rock music with contrast of yellow/white against black Layout – image takes up half the page – the band is the main focus ‘bring me the horizon’ – organised with headings and page by page guide listed showing large amounts of what the magazine offers Direct address from secondary images and editorial section – connects audience and artist – Personal relationship Image – Artist signing for fans – shows popularity of bands featured – emphasises style with the ‘emo’ looks of artist and fan – styled hair, unnatural colour, tattoos Typography – worn and cracked look on the headings – reflects rock music and it’s often associated aggression
  11. 11. Typography – Upper Case, Bold heading – highlights the important information keeps to house style Image – artist playing live – suggests what the magazine offers information about such as gigs and live music Layout – a page by page guide of the magazine listedshows large amount it has to offer – information surrounds image suggesting the image to be one the highlights of the magazine Colour – Red, Yellow, Black, White – keeps to house style – red = strength, black = harshness, white = plain, innocence, yell ow = happy – The contrast adds to striking style of the
  12. 12. Direct mode of address (eyes) – Connects audience with artist – personal relationship Image – one Main image Revealing mid shot, scruffy hair, smokey eye makeup, chai n around neck – represents the wild side of artist, sexy and revealing image Layout – Takes up whole page, she is the only topic and focus of this article. A whole page of writing filled with information just about her – Three columns to divide up information (easier to read) – Transparent ‘L’ to highlight the articles about her Colour – monochrome with red – sticks to house style – red = passion reflects sexy image Typograp hy Transpare nt ‘L’ to highlight the articles about her Smaller text for the body of the article – Italic for ‘lady’, stan ds out
  13. 13. Colour – Black, White, Red – Makes overall spread look more striking with the black and red against white Direct mode of address – Connects audience and artist – Personal relationship Typography – Heading different sizes, bold – Reflects rebellious nature in artist, possibly their childish side too - Image – dark make up, messy styled hair could represent a rebellious childish side reflected in the masthead with the words ‘attention seeker’ Layout – Title and Image take up ¾ of the pages – Title makes a statement by quoting artist in a large size – four small columns in small size looks easier to read, creates illusion of being short sharp and to the point
  14. 14. Direct mode of address – connects audience and artist – personal relationship Colour – Pinks and Black – suggests a girly article – more interest in article from women Image – The word ‘icon’ on a ring – striking leopard print clothes – bright pink lipstick - Abstract image – makes a statement Layout – Image and heading takes up most of page – ‘Nicki Minaj’ is the only topic – Text in several columns across the page – looks more attractive and easier to read for the audience Typography – Heading, big, b old, upper case, pink – relfection of artist and their statement – more italic writing for ‘The gospel according to’ could suggest feminine side with a ‘pretty’ font – suggests only her word is true and correct
  15. 15. Direct mode of address – connection between artist and audience – personal relationship Image – plain image but with a strong stance from the band relfects strong sound in their Layout – image takes up the double page rock genre of spread – title takes up whole page -Writing music is small, only takes up ¼ of page in three columns – gives illusion of being easier to read and to the point Colour – black red and white keeps to house style – harshness of music reflected in contrast of black on white Typography – Gives title a worn look on the bands quote – makes a statement – looks like it’s been stamped down on the page
  16. 16. Direct mode of address (eyes) – Connects artist and audience – Personal Relationship Layout – Image takes up whole page – the artist is the only topic – Writing in two columns – looks easier for audience to read Colour – White black and orange – Contrast in colours makes the article striking Typography – Small font for body text – Bold black on orange background for quote – makes it more striking – more of a statement/ important message – Upper Case headings in black and orange – more striking Image – abstract shirt – Striking, obscure, making a statement – setting of a city with over cast sky – moody image with a serious expression on artists face – suggests being from rural area – gives sense of artists background

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